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9Lives

9lives' production style -- a combination of cascading synths, trap beats, and punctuating sound effects -- serves as a backbone for viral collaborations with Trippie Redd (2023’s “Popular”) and Odetari (2023’s “I Love You Hoe,” 2024’s “Millionaire”), as well as his own solo soundscapes #Exclusive (2022) and 33.1Fm (2023). Born Max Jardine to a South African family in the rural New Zealand town of Hawkes Bay, 9lives was encouraged to take drum lessons and soon began experimenting with loops at home. Wanting to stand out from the crowd of trap-influenced beatmakers, Jardine first gravitated toward jungle and ambient production before becoming enamored with sigilkore, a unique style taking influence from cloud rap and hyperpop: hazy textures at upbeat tempos, often inspired by the sonic palettes of video games. Jardine's first big success as 9lives began with 2022’s #Exclusive, a collection of his best, trippiest beats. Rappers Luci4 and Xanahxlic, two of the best-known names in sigilkore, each sampled the set’s lead track “Khaos Emerald,” leading to viral success on TikTok and a groundswell of streams for 9lives' work. The following year, he branched out even further, releasing the well-received single “XTAYALIVE” and producing rapper Odetari's debut 3x3 EP and Trippie Redd's “Popular,” one of the key tracks on Redd's St. Michael, Vol.2. (Redd also appeared on a popular remix of Odetari and 9lives' “I Love You Hoe.”) By the end of 2023, he’d inked a global publishing deal with Kobalt, hoping to usher his sound even further into the mainstream.
© Mike Duquette /TiVo
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65 album • Ordinato per Bestseller

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