Avant
Championed by MCA Records in 2000 as "the new voice of ghetto soul," Avant has exceeded expectations as a consistent slow jam technician across two full decades. Throughout the 2000s, the mature R&B singer/songwriter put together a streak of five Top Ten R&B/hip-hop albums supported by an equal number of Top 40 pop hits including "Separated" (2000), "Makin' Good Love" (2002), and "Read Your Mind" (2003). After a subsequent short phase with Verve, Avant returned to the R&B/hip-hop Top Ten as an independent artist with Face the Music (2013) and The VIII (2015). He has since remained committed to soul-rooted contemporary R&B with Can We Fall in Love (2020).
Cleveland native Myron Lavell Avant debuted in 1998 with "I Wanna Know," released on Paytown, operated by manager Eric Payton. The track became a regional hit around the label's Chicago home base and led to the first artist deal with Magic Johnson's MCA-affiliated Magic Johnson Music. Avant's first MJM/MCA recording, "Separated," appeared on MCA's Summer Heat 1999, Vol. 1 compilation and was issued as a single the following April. The song topped the R&B/hip-hop chart, crossed into the pop Top 40, and led the full-length My Thoughts. Apart from a duet with Keke Wyatt on a Top 40 cover of René & Angela's 1983 quiet storm classic "My First Love," Avant and producer Steve Huff co-wrote each song on the album, which eventually went platinum.
Avant released three more albums through MJM. Each one yielded a big single. Ecstasy, issued in 2002, was propelled by "Makin' Good Love," the singer's third Top Ten R&B/hip-hop single. The sprawling Private Room, distributed by Geffen instead of MCA, brought yet another Top Ten R&B hit in 2003 with "Read My Mind." Three years later, Director repeated the feat with the equally successful "4 Minutes." A move to another major label, Capitol, did not impede Avant's momentum. A self-titled album in 2008 peaked in the R&B/hip-hop Top Ten, just like Avant's four previous albums, yet the singer moved again, this time to Verve Forecast, for the 2010 release The Letter.
The singer set up his own label, Mo-B Entertainment, and formally launched it in 2013 with Face the Music. The set featured another appearance from Keke Wyatt, with whom he scored another duet hit, "You & I," his second R&B/hip-hop chart-topper. The VIII arrived two years later and became Avant's seventh entry in the Top Ten of the R&B/hip-hop chart. Following an extended break, he returned in 2019 with the single "Not Gone Lose," and after another preview in early 2020, "Edible," he issued album number nine, Can We Fall in Love.
© Andy Kellman /TiVo
Similar artists
-
Take It Slow (Terry Hunter Remixes)
R&B - Released by SoNo Recording Group LLC - Mo-B Entertainment on 9 Jul 2021
16-Bit CD Quality 44.1 kHz - Stereo -
Chama
Hip-Hop/Rap - Released by R3 Produções Artísticas on 7 Feb 2020
16-Bit CD Quality 44.1 kHz - Stereo -
ARA QUE EM VEU
Hip-Hop/Rap - Released by Avant Records on 7 Apr 2023
16-Bit CD Quality 44.1 kHz - Stereo -
ESTO Avant Seperated (ESTO Remix)
Dance - Released by Avant on 31 Dec 2021
16-Bit CD Quality 44.1 kHz - Stereo -
Абсолютное Бессилие
Dance - Released by Multiza Distribution Audio on 4 Jun 2021
16-Bit CD Quality 44.1 kHz - Stereo -
Tudo Vai Passar
Pop - Released by R3 Produções Artísticas on 4 Sep 2020
16-Bit CD Quality 44.1 kHz - Stereo -
-
Please Listen To My Demo
Hip-Hop/Rap - Released by F31 Entertainment on 25 Dec 2006
16-Bit CD Quality 44.1 kHz - Stereo -
Quando Você Passa
Electronic - Released by Paradise Music on 31 Jul 2020
16-Bit CD Quality 44.1 kHz - Stereo -
MY FIRST LOVE (Kek'star's Remix)
House - Released by Azania Digital Records on 2 Jun 2023
16-Bit CD Quality 44.1 kHz - Stereo -
You Can’t Hide (13! Remix)
Hip-Hop/Rap - Released by Cameron Butler on 3 Nov 2021
16-Bit CD Quality 44.1 kHz - Stereo -
Самолёт
Dance - Released by Multiza Distribution Audio on 9 Mar 2020
16-Bit CD Quality 44.1 kHz - Stereo -
-
Empathic EP (Original Mix)
Miscellaneous - Released by Endangered on 29 May 2020
16-Bit CD Quality 44.1 kHz - Stereo -
Tillbaka igen
Vocal Music (Secular and Sacred) - Released by TMD Music on 20 Apr 2022
16-Bit CD Quality 44.1 kHz - Stereo -
Can We Fall In Love (Terry Hunter Remixes)
R&B - Released by SoNo Recording Group LLC - Mo-B Entertainment on 29 Jan 2021
16-Bit CD Quality 44.1 kHz - Stereo -
-
CALLOUSES (HE GIVES US WHAT WE NEED)
Hip-Hop/Rap - Released by Avant on 17 Mar 2023
16-Bit CD Quality 44.1 kHz - Stereo -
HITCH DRIVE FLOWS
Hip-Hop/Rap - Released by Avant on 20 May 2023
16-Bit CD Quality 44.1 kHz - Stereo