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By commercial rap standards, Playboi Carti was always a little bit out there. Interesting production, a willingness to make moves that jerked his songs out of alignment, and an overall exuberant energy all contributed to music that wasn't quite safe by conventional metrics, but connected with enough mainstream listeners to consistently land the Atlanta rapper in the Billboard charts. Whole Lotta Red, Carti's second studio album (and third project if one includes his 2017 self-titled mixtape), takes his experimental impulses to unforeseen places. Instead of the youthful-sounding kid brother mumbles and repetitive hooks that characterized some of Carti's best-performing hits, he spends much of Whole Lotta Red sounding possessed, with blown-out instrumentals complimenting his demonic vocal performances. Most of the hour-long album is comprised of a background of chaotic synthesizers and distorted bass while Carti rushes chaotically through a frenzy of ideas. Tracks like "New Tank," "Stop Breathing," and "JumpOutTheHouse" are violent in a way that pushes beyond the menace of everyday rap brags and bravado, tapping into something more immediate and frightening than lyrics about guns and money. This evil atmosphere is best exemplified by "M3tamorphasis," a drawn-out track featuring Kid Cudi. Like many of the tracks, swirls of ad-libbed backing vocals chirp like a chorus of goblins, but here Carti rasps about feeling on an elevated, god-like level after changing his style up. It's an evil track that sounds like a play-by-play of a deal with the devil. Kanye West acts as executive producer on Whole Lotta Red, and shows up for a guest verse on "Go2DaMoon." West's association with the project makes sense in that Whole Lotta Red is Carti's Yeezus, with a caustic energy unlike anything he has turned in before. It's an album that's bound to be polarizing and will likely alienate fans looking for the quirky fun of earlier releases. While losing some of the pop appeal of his previous work, Whole Lotta Red represents Playboi Carti coming into a new phase of his artistry, however jagged and disorienting the process may be.
© Fred Thomas /TiVo
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Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, MainArtist - Jonah Abraham, Producer, ComposerLyricist - F1lthy, Producer - Richard Ortiz, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Kanye West, FeaturedArtist, ComposerLyricist - Josh Berg, Recording Engineer, StudioPersonnel - Jordan Carter, ComposerLyricist - Wesley Glass, ComposerLyricist - Wheezy, Producer - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, MainArtist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - F1lthy, Producer - Lukrative, Producer - Richard Ortiz, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Thomas Ross, ComposerLyricist - Pierre Thevenot, ComposerLyricist - ssort, Producer - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Tobias Dekker, ComposerLyricist - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Outtatown, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - lil88, Producer - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Jalan Anthony Lowe, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, Recording Engineer, StudioPersonnel - Richie Souf, Producer - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Tony Sun, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Scott Mescudi, ComposerLyricist - Kid Cudi, FeaturedArtist - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - William J. Sullivan, Mixer, StudioPersonnel - Playboi Carti, MainArtist - Gabriel Rousseau, ComposerLyricist - F1lthy, Producer - Richard Ortiz, ComposerLyricist - Gab3, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Producer, Mixer, Recording Engineer, StudioPersonnel, ComposerLyricist - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Collin Leonard, Mastering Engineer, StudioPersonnel - Juberlee, Producer - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Jeffrey Lawrence Shannon, ComposerLyricist
℗ 2020 AWGE/Interscope Records
KP, Producer - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Jonah Abraham, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Kenneth Pannu, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Jonah Abraham, Producer, ComposerLyricist - F1lthy, Producer - Richard Ortiz, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Future, FeaturedArtist - Nayvadius Wilburn, ComposerLyricist - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, Recording Engineer, StudioPersonnel - Playboi Carti, MainArtist - Collin Leonard, Mastering Engineer, StudioPersonnel - Jamaal Talib Henry, ComposerLyricist - Marcus Fitz, Mixer, StudioPersonnel - Malaay Raw, Producer
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Tobias Dekker, ComposerLyricist - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Star Boy, Producer - Richard Ortiz, ComposerLyricist - Outtatown, Producer - Art Dealer, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
KP, Producer - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Kenneth Pannu, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Colin Leonard, Mastering Engineer, StudioPersonnel - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, Recording Engineer, StudioPersonnel - Maaly Raw, Producer - Playboi Carti, MainArtist - Jamaal Talib Henry, ComposerLyricist - Marcus Fitz, Mixer, StudioPersonnel
℗ 2019 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Tobias Dekker, ComposerLyricist - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Star Boy, Producer - Outtatown, Producer - Art Dealer, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Anton Martin Mendo, ComposerLyricist - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Yung Yean Cho, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Lucian, Producer - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - F1lthy, Producer - Lukrative, Producer - Richard Ortiz, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Pierre Thevenot, ComposerLyricist - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Stefan Cismigiu, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Mark Williams, ComposerLyricist - Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Raul Cubina, ComposerLyricist - Ojivolta, Producer - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - F1lthy, Producer - Richard Ortiz, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Star Boy, Producer - Outtatown, Producer - Art Dealer, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Yung Yean Cho, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Jordan Jenks, ComposerLyricist - Pi'erre Bourne, Producer, Recording Engineer, StudioPersonnel - Liz Robson, Recording Engineer, StudioPersonnel - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Art Dealer, Producer - Jung Yean Cho, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Art Dealer, Producer - Jung Yean Cho, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, Recording Engineer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Jordan Jenks, ComposerLyricist - Pi'erre Bourne, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Star Boy, Producer - Outtatown, Producer - Art Dealer, Producer - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel - Yung Yean Cho, ComposerLyricist
℗ 2020 AWGE/Interscope Records
Jordan Carter, ComposerLyricist - Roark Bailey, Mixer, StudioPersonnel - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Art Dealer, Producer - Jung Yean Cho, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Michael Lewis, ComposerLyricist - Bradley Cook, ComposerLyricist - Justin Vernon, ComposerLyricist - James Blake, ComposerLyricist - Josh Berg, ComposerLyricist - Channy Leaneagh, ComposerLyricist - Jordan Carter, ComposerLyricist - Robert Moose, ComposerLyricist - Wesley Glass, ComposerLyricist - Roark Bailey, Producer, Mixer, StudioPersonnel, ComposerLyricist - Richie Souf, Producer - Brandon Burton, ComposerLyricist - Playboi Carti, Rap Vocalist, MainArtist, AssociatedPerformer - Tony Sun, ComposerLyricist - Jeremy Nutzman, ComposerLyricist - Michael Noyce, ComposerLyricist - Collin Leonard, Mastering Engineer, StudioPersonnel - Marcus Fitz, Mixer, Recording Engineer, StudioPersonnel
℗ 2020 AWGE/Interscope Records
Album Description
By commercial rap standards, Playboi Carti was always a little bit out there. Interesting production, a willingness to make moves that jerked his songs out of alignment, and an overall exuberant energy all contributed to music that wasn't quite safe by conventional metrics, but connected with enough mainstream listeners to consistently land the Atlanta rapper in the Billboard charts. Whole Lotta Red, Carti's second studio album (and third project if one includes his 2017 self-titled mixtape), takes his experimental impulses to unforeseen places. Instead of the youthful-sounding kid brother mumbles and repetitive hooks that characterized some of Carti's best-performing hits, he spends much of Whole Lotta Red sounding possessed, with blown-out instrumentals complimenting his demonic vocal performances. Most of the hour-long album is comprised of a background of chaotic synthesizers and distorted bass while Carti rushes chaotically through a frenzy of ideas. Tracks like "New Tank," "Stop Breathing," and "JumpOutTheHouse" are violent in a way that pushes beyond the menace of everyday rap brags and bravado, tapping into something more immediate and frightening than lyrics about guns and money. This evil atmosphere is best exemplified by "M3tamorphasis," a drawn-out track featuring Kid Cudi. Like many of the tracks, swirls of ad-libbed backing vocals chirp like a chorus of goblins, but here Carti rasps about feeling on an elevated, god-like level after changing his style up. It's an evil track that sounds like a play-by-play of a deal with the devil. Kanye West acts as executive producer on Whole Lotta Red, and shows up for a guest verse on "Go2DaMoon." West's association with the project makes sense in that Whole Lotta Red is Carti's Yeezus, with a caustic energy unlike anything he has turned in before. It's an album that's bound to be polarizing and will likely alienate fans looking for the quirky fun of earlier releases. While losing some of the pop appeal of his previous work, Whole Lotta Red represents Playboi Carti coming into a new phase of his artistry, however jagged and disorienting the process may be.
© Fred Thomas /TiVo
About the album
- 1 disc(s) - 24 track(s)
- Total length: 01:03:02
- Main artist: Playboi Carti
- Composer: Various Composers
- Label: AWGE - Interscope Records
- Genre: Hip-Hop/Rap
-
16-Bit CD Quality 44.1 kHz - Stereo
© 2020 AWGE/Interscope Records ℗ 2020 AWGE/Interscope Records
Distinctions:
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