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It took awhile, but Loon finally made his album-length debut in late 2003 with a self-titled effort for Bad Boy chock-full of the sort of lovers rap the rapper had made his stock-in-trade a year earlier on "I Need a Girl, Pt. 1." That song, also featuring P. Diddy and Usher, became a really big hit in summer 2002, scaling the charts and getting endless radio play, and made a name for Loon in the process. Amid the revived Bad Boy family of the early 2000s, he had become the Mase to labelmate G. Dep's Notorious B.I.G. -- the mellow, soft-spoken rapper with the smooth, romantic game to complement Dep's gentle-thug image. Executive producer P. Diddy leverages this persona throughout Loon's self-titled debut, continually presenting seducer-seducee scenarios where the Harlem rapper lyrically serenades the likes of Kelis and Trina. And even when he's not running game on actual women, Loon still plays the cool, cocky lover-man, presumably targeting his female listeners. This is all fine and well, particularly for those who like contemporary R&B, but song after song of lovers rap over the course of 70 minutes can become tiresome, even for all the hopeless romantics out there. A few passable skits break up the album, but not enough to substantially infuse some variety into the long stretches of lovers rap here, and the few male guests who are featured -- Mario Winans, P. Diddy, Aaron Hall, Carl Thomas -- likewise revel in romantic whispers rather than guy-oriented rap-talk. Thankfully, the diverse, top-shelf production is interesting throughout -- always fresh, lively, and above all, poppy (hooks are openly jacked from such well-known songs as EPMD's "It's My Thing," Guy's "I Like," and Soul II Soul's "Keep on Movin'"). So regardless of whether or not you're into lovers rap, there's always the production to enjoy. It all amounts to a well-produced, polished debut album for Loon with a few great songs (especially the opening run of "How You Want That," "Do What You Like," and "Relax Your Mind") and a bunch of fine ones that overall should please longtime Bad Boy fans and anyone who relishes the label's refined style of lovers rap.
© Jason Birchmeier /TiVo
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A. Walker, Writer - Mark Pitts, Associate Executive Producer - S. Combs, Writer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Anthony "Scoe" Walker, Producer - Marc Pfafflin, Mixer, Engineer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
J. Knight, Writer - J. Weaver, Writer - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Rich Keller, Mixer - Kelis, FeaturedArtist - H. Pierre, Writer - Yogi, Producer - V. Smith, Writer - Alexis Seton, AssistantEngineer - C. Hawkins, Writer - Loon, Vocals, MainArtist - J.Graham, Writer - Anthony "Scoe" Walker, Producer - Steve Dent, Engineer - Marc Pfafflin, Engineer - Fafu, Scratching
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Trina, FeaturedArtist - B. Romeo, Writer - Shannon "Slam" Lawrence, Recorded by - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Paul Logus, Mixer - Yogi, Producer - C. Hawkins, Writer - Loon, Vocals, MainArtist - J.Graham, Writer - Franklin Socorro, Recorded by - Steve Dent, Engineer - Apryl Williams, Backing Vocals - Fafu, Scratching
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
T. Thomas, Writer - P. Smith, Writer - E. Sermon, Writer - A. Moon, Writer - R. Leslie, Writer - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Lynn Montrose, Recorded by - Roger Che, Recorded by - R.Frierson, Writer - Rich Keller, Mixer - W. Thomas, Writer - Younglord, Producer - Ryan "Castor Troy" Leslie, Producer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Emory Dobyns, Recorded by - Harve "Joe Hooker" Piere, VocalProducer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
J. Knight, Writer - Jack Knight, Background Vocals - R. Leslie, Writer - Shannon "Slam" Lawrence, Recorded by, VocalProducer - Mark Pitts, Associate Executive Producer - S. Combs, Writer - Chris Athens, Masterer - Sean "P. Diddy" Combs, Mixer, ExecutiveProducer - Shannon Jones, Background Vocals - Harve Pierre, ExecutiveProducer - M. Winans, Writer - MARIO WINANS, Background Vocals, FeaturedArtist - Conrad "Rad" Dimanche, VocalProducer - Ryan Leslie, Background Vocals - H. Pierre, Writer - Alexis Seton, AssistantEngineer - Emery Dobyns, AssistantEngineer - Ryan "Castor Troy" Leslie, Producer - C. Hawkins, Writer - Loon, Vocals, MainArtist - C. Forbes, Writer - S Lawrence, Writer - Soniq, Recorded by - Paul Logas, Mixer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Mark Pitts, Associate Executive Producer - Erik Sorensen, Mixer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Conrad "Rad" Dimanche, Producer, Mixer - C. Hawkins, Writer - Loon, Producer, Vocals, MainArtist - C. Dimanche, Writer - Marc Pfafflin, Engineer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
S. Barnes, Writer - Tone, Producer, Recorded by - Mark Pitts, Associate Executive Producer - R.Walters, Writer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Poke, Producer, Recorded by - Jc Oliver, Writer - Hasib Goldstein, Mixer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Rich Keller, Mixer - C. Hawkins, Writer - Loon, Vocals, MainArtist - D. Christo, Writer - The Natural, Producer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
J. Knight, Writer - L. Johnson, Writer - LaMenga Kafi, Background Vocals, VocalProducer - L. Kafi, Writer - Mark Pitts, Associate Executive Producer - K. Raphael, Writer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Conrad "Rad" Dimanche, VocalProducer - Roger Che, Recorded by - Stephen Dent, Recorded by - Tammy, FeaturedArtist - Paul Logus, Mixer - C. Hawkins, Writer - Loon, Vocals, MainArtist - "Shaft", Producer - T. Ruggeri, Writer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Aliaune "Akon" Thiam, Producer - Shannon "Slam" Lawrence, Recorded by - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Rich Keller, Mixer - Emery Dobyns, AssistantEngineer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Franklin Socorro, Recorded by - Claudette Ortiz, FeaturedArtist - Darrell Warden, AssistantEngineer - K Love, Writer - Marcella Burgess, Backing Vocals - A Thiam, Writer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
A. INMAN, Writer - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Conrad "Rad" Dimanche, Mixer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Drew Castor, Recorded by - Infamous P.O.P., Producer - K. Ivy, Writer - Luke Romer, Mixer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
R. Harrell, Writer - Shannon "Slam" Lawrence, Recorded by - Mark Pitts, Associate Executive Producer - Bink, Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Paul Logus, Mixer - Alexis Seton, AssistantEngineer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Franklin Socorro, Recorded by - M. Elliot, Writer - Mark Pfafflin, Recorded by - Missy, FeaturedArtist
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Joe Hooker, FeaturedArtist - Shannon "Slam" Lawrence, Recorded by - Mark Pitts, Associate Executive Producer - P. Diddy, Vocals, FeaturedArtist - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Rich Keller, Mixer - H. Pierre, Writer - Emery Dobyns, Recorded by, AssistantEngineer - C. Hawkins, Writer - Loon, Vocals, MainArtist - F. Wreck, Writer - Fredwreck Nassar, Producer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
A. Hall, Writer - Aaron Hall, FeaturedArtist - Shannon "Slam" Lawrence, Recorded by, VocalProducer - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, Mixer, ExecutiveProducer - Harve Pierre, ExecutiveProducer - M. Winans, Writer - MARIO WINANS, Producer - Conrad "Rad" Dimanche, VocalProducer - Lynn Montrose, Recorded by - H. Pierre, Writer - Paul Logus, Mixer - E. Riley, Writer - C. Hawkins, Writer - Loon, Vocals, MainArtist - G. Griffin, Writer - T. Gatling, Writer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Conrad "Rad" Dimanche, VocalProducer - R.Frierson, Writer - Rich Keller, Mixer - Younglord, Producer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Soniq, Recorded by
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Mark Pitts, Associate Executive Producer - Glen Marchese, Mixer, Recorded by - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Asif Ali, Recorded by - C. Hawkins, Writer - Loon, Vocals, MainArtist - 7, Producer, Writer - Dave Heuer, AssistantEngineer - The Letter M, FeaturedArtist - Demacio Castellon, AssistantEngineer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Mark Pitts, Associate Executive Producer - S. Storch, Writer - Scott Storch, Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Doc Wiley, Mixer, Recorded by
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
S. Robinson, Writer - E. Morris, Writer - G. Williams, Writer - M. Glover, Writer - Shannon "Slam" Lawrence, Recorded by - Mark Pitts, Associate Executive Producer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - D. Wimbush, Writer - Paul Logus, Mixer - Yogi, Producer - C. Hawkins, Writer - Loon, Vocals, MainArtist - J.Graham, Writer - Franklin Socorro, Recorded by - K. Wiggins, Writer - J. Saddler, Writer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Holland, Writer - C. Thomas, Writer - Mark Pitts, Associate Executive Producer - Woods, Writer - Chris Athens, Masterer - Sean "P. Diddy" Combs, ExecutiveProducer - Harve Pierre, ExecutiveProducer - Carl Thomas, FeaturedArtist - BUCKWILD, Producer, Writer - Rich Keller, Mixer - C. Hawkins, Writer - Loon, Vocals, MainArtist - Dominick Mancuso, Recorded by - Beaty, Writer
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
Album review
It took awhile, but Loon finally made his album-length debut in late 2003 with a self-titled effort for Bad Boy chock-full of the sort of lovers rap the rapper had made his stock-in-trade a year earlier on "I Need a Girl, Pt. 1." That song, also featuring P. Diddy and Usher, became a really big hit in summer 2002, scaling the charts and getting endless radio play, and made a name for Loon in the process. Amid the revived Bad Boy family of the early 2000s, he had become the Mase to labelmate G. Dep's Notorious B.I.G. -- the mellow, soft-spoken rapper with the smooth, romantic game to complement Dep's gentle-thug image. Executive producer P. Diddy leverages this persona throughout Loon's self-titled debut, continually presenting seducer-seducee scenarios where the Harlem rapper lyrically serenades the likes of Kelis and Trina. And even when he's not running game on actual women, Loon still plays the cool, cocky lover-man, presumably targeting his female listeners. This is all fine and well, particularly for those who like contemporary R&B, but song after song of lovers rap over the course of 70 minutes can become tiresome, even for all the hopeless romantics out there. A few passable skits break up the album, but not enough to substantially infuse some variety into the long stretches of lovers rap here, and the few male guests who are featured -- Mario Winans, P. Diddy, Aaron Hall, Carl Thomas -- likewise revel in romantic whispers rather than guy-oriented rap-talk. Thankfully, the diverse, top-shelf production is interesting throughout -- always fresh, lively, and above all, poppy (hooks are openly jacked from such well-known songs as EPMD's "It's My Thing," Guy's "I Like," and Soul II Soul's "Keep on Movin'"). So regardless of whether or not you're into lovers rap, there's always the production to enjoy. It all amounts to a well-produced, polished debut album for Loon with a few great songs (especially the opening run of "How You Want That," "Do What You Like," and "Relax Your Mind") and a bunch of fine ones that overall should please longtime Bad Boy fans and anyone who relishes the label's refined style of lovers rap.
© Jason Birchmeier /TiVo
About the album
- 1 disc(s) - 19 track(s)
- Total length: 01:10:49
- Main artists: Loon
- Label: Bad Boy Records
- Genre: Hip-Hop/Rap
© 2003 Bad Boy Records, Inc. ℗ 2003 Bad Boy Records, Inc.
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