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Young Money|Rise Of An Empire

Rise Of An Empire

Young Money

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Following in the footsteps of 2009's set We Are Young Money, Rise of an Empire mixes Cash Money veterans with some newcomers to Birdman's hip-hop label. It's a smooth move, introducing new artists alongside Weezy and such, but here, it's an uneven and maybe even expected case of crazy-sexy-cool beating extra-anxious. When it comes to the former, there's Drake stomping over Hit-Boy's Viking-worthy beat on "Trophies," a two-headed monster of a track that pits verses-filled Southern rap victory against an emo-rap chorus ("I'm just tryin' to stay alive and take care of my people/And they ain't got no award for that"). "Senile," with Tyga, Nicki Minaj, and Lil Wayne, is a snarky, robotic keeper, plus a great example of how quirky futuristic thug music is something Cash Money excels at. Then there's Nicki on her own, channeling her vicious Roman Zolanski character on the creeping "Lookin A**," a number that combines her raw mixtape past with her star-studded present, and then adds some underground and experimental touches just to show this diva can do most anything. Wayne's solo "Moment" makes massive song number four as it starts off slurring and slow, then seems to awaken and stir itself into a Carter-worthy declaration of independence, but the young bucks only put two kicks through the highlight goalpost: "One Time" (some twerpy and weird cloud rap from Lil Twist) and "Hittin' Like" (brassy singer Shanell combining Beyoncé's power and old-school recess cool for a track that's a true jump-roper's delight). Other Freshman cuts like Euro's "Induction Speech" are bold enough and big enough for inclusion even if they can't reach the towering heights that the senior class provide. Call it a wobbly when it comes to quality, or a showcase for the young that's stolen by the old, but it's best to consider it a simple roster-promoting label compilation that just happens to come with an EP or so worth of fire.

© David Jeffries /TiVo

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Rise Of An Empire

Young Money

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1
We Alright Explicit
00:05:11

Dwayne Carter, ComposerLyricist - Bryan Williams, ComposerLyricist - Lil Wayne, FeaturedArtist - Fabian Marasciullo, Mixer, StudioPersonnel - Brandon Jones, Recording Engineer, StudioPersonnel - Joshua Berkman, A&R - Fareed Salamah, Recording Engineer, StudioPersonnel - Birdman, FeaturedArtist - Young Money, MainArtist - Andy Rodriguez, Asst. Recording Engineer, StudioPersonnel - Sam Gumbley, ComposerLyricist - Euro, FeaturedArtist - S-X, Producer - Eufradis Rodriguez, ComposerLyricist - Sean Buchanan, Assistant Mixer, Asst. Recording Engineer, StudioPersonnel

℗ 2014 Cash Money Records Inc.

2
Trophies Explicit
00:03:08

Noah Shebib, Mixer, Recording Engineer, StudioPersonnel, ComposerLyricist - Drake, FeaturedArtist - Aubrey Graham, ComposerLyricist - Bernard Gérard, ComposerLyricist - M. Thomas, ComposerLyricist - C. Hollis, ComposerLyricist - Young Money, MainArtist - Noel "Gadget" Campbell, Mixer, StudioPersonnel - Hagler, Producer, Co-Producer - Hit-Boy, Producer - Noah "40" Shebib, Producer, Co-Producer - Noel Cadastre, Recording Engineer, Assistant Mixer, StudioPersonnel - Evan Stewart, Asst. Recording Engineer, StudioPersonnel - Sharon Abshire, ComposerLyricist

℗ 2014 Cash Money Records Inc.

3
Bang Explicit
00:04:10

Fabian Marasciullo, Mixer, StudioPersonnel - Young Money, MainArtist - Corey Gunz, FeaturedArtist - Sonny Digital, Producer - Andy Rodriguez, Recording Engineer, StudioPersonnel - Sonny Uwaezuoke, ComposerLyricist - Lil Twist, FeaturedArtist - Euro, FeaturedArtist - Eufradis Rodriguez, ComposerLyricist - Christopher Moore, ComposerLyricist - Jeffrey Tanner, Assistant Mixer, StudioPersonnel - Peter Pankey Jr., ComposerLyricist

℗ 2014 Cash Money Records Inc.

4
Senile Explicit
00:03:18

Dwayne Carter, ComposerLyricist - Lil Wayne, FeaturedArtist - Onika Maraj, ComposerLyricist - Brandon Jones, Recording Engineer, StudioPersonnel - Tyga, FeaturedArtist - Nicki Minaj, FeaturedArtist - Young Money, MainArtist - Jess Jackson, Mixer, Recording Engineer, StudioPersonnel - David Doman, ComposerLyricist - Michael "Tyga" Stevenson, ComposerLyricist - D.A. Doman, Producer

℗ 2014 Cash Money Records Inc.

5
Induction Speech Explicit
00:05:20

Fabian Marasciullo, Mixer, StudioPersonnel - Omega, Producer - Young Money, MainArtist - Andy Rodriguez, Recording Engineer, StudioPersonnel - Euro, FeaturedArtist - Eufradis Rodriguez, ComposerLyricist - Michael Joshua, ComposerLyricist - Jeffrey Tanner, Assistant Mixer, StudioPersonnel

℗ 2014 Cash Money Records Inc.

6
One Time Explicit
00:04:21

A. Harr, ComposerLyricist - The Runners, Producer - Tyga, FeaturedArtist - YG, FeaturedArtist - Young Money, MainArtist - Keenon Jackson, ComposerLyricist - Jess Jackson, Producer, Mixer, Recording Engineer, StudioPersonnel, ComposerLyricist - Jeff "Supa Jeff" Villanueva, Recording Engineer, StudioPersonnel - Lil Twist, FeaturedArtist - Christopher Moore, ComposerLyricist - Michael "Tyga" Stevenson, ComposerLyricist

℗ 2014 Cash Money Records Inc.

7
Lookin Ass Explicit
00:02:40

Onika Maraj, ComposerLyricist - Detail, Producer, Mixer, StudioPersonnel - Noel Fisher, ComposerLyricist - Maurice Brown, ComposerLyricist - Nicki Minaj, FeaturedArtist - Young Money, MainArtist - Aubry "Big Juice" Delaine, Mixer, StudioPersonnel - Ariel Chobaz, Mixer, Recording Engineer, StudioPersonnel - Kemion Cooks, ComposerLyricist - Kemion "CHOPPABOIBEATS" Cooks, Producer, Assistant Producer

℗ 2014 Cash Money Records Inc.

8
Fresher Than Ever Explicit
00:06:45

A. Reid, ComposerLyricist - Bryan Williams, ComposerLyricist - J. James, ComposerLyricist - Jae Millz, FeaturedArtist - Jermaine Preyan, ComposerLyricist - Fabian Marasciullo, Mixer, StudioPersonnel - Flow, FeaturedArtist - Fareed Salamah, Recording Engineer, StudioPersonnel - Mack Maine, FeaturedArtist - Birdman, FeaturedArtist - Young Money, MainArtist - Gudda Gudda, FeaturedArtist - D. Stokes, ComposerLyricist - Jarvis Mills, ComposerLyricist - B. Parker, ComposerLyricist - B. Wicker, ComposerLyricist - Carl Lilly, ComposerLyricist - Widner DeGruy, ComposerLyricist - Sean Buchanan, Asst. Recording Engineer, StudioPersonnel - The Olympicks, Producer - Jeffrey Tanner, Assistant Mixer, StudioPersonnel - Edward "Jew Fro" Lidow, Recording Engineer, StudioPersonnel

℗ 2014 Cash Money Records Inc.

9
Back It Up Explicit
00:03:34

Lex Luger, Producer - Tyga, FeaturedArtist - Lexus Lewis, ComposerLyricist - Young Money, MainArtist - Jess Jackson, Mixer, Recording Engineer, StudioPersonnel - Lil Twist, FeaturedArtist - Christopher Moore, ComposerLyricist - Michael "Tyga" Stevenson, ComposerLyricist

℗ 2014 Cash Money Records Inc.

10
Moment Explicit
00:04:39

Dwayne Carter, ComposerLyricist - Lil Wayne, FeaturedArtist - Fabian Marasciullo, Mixer, StudioPersonnel - Brandon Jones, Recording Engineer, StudioPersonnel - Young Money, MainArtist - Anthony Lee Norris, ComposerLyricist - Lee On The Beats, Producer - Jeffrey Tanner, Assistant Mixer, StudioPersonnel

℗ 2014 Cash Money Records Inc.

11
You Already Know Explicit
00:04:08

Jae Millz, FeaturedArtist - Jermaine Preyan, ComposerLyricist - PJ Morton, Producer, FeaturedArtist, ComposerLyricist - Fabian Marasciullo, Mixer, StudioPersonnel - Fareed Salamah, Recording Engineer, StudioPersonnel - Mack Maine, FeaturedArtist - Young Money, MainArtist - Gudda Gudda, FeaturedArtist - Jarvis Mills, ComposerLyricist - Carl Lily, ComposerLyricist - Jeffrey Tanner, Assistant Mixer, StudioPersonnel

℗ 2014 Cash Money Records Inc.

Album review

Following in the footsteps of 2009's set We Are Young Money, Rise of an Empire mixes Cash Money veterans with some newcomers to Birdman's hip-hop label. It's a smooth move, introducing new artists alongside Weezy and such, but here, it's an uneven and maybe even expected case of crazy-sexy-cool beating extra-anxious. When it comes to the former, there's Drake stomping over Hit-Boy's Viking-worthy beat on "Trophies," a two-headed monster of a track that pits verses-filled Southern rap victory against an emo-rap chorus ("I'm just tryin' to stay alive and take care of my people/And they ain't got no award for that"). "Senile," with Tyga, Nicki Minaj, and Lil Wayne, is a snarky, robotic keeper, plus a great example of how quirky futuristic thug music is something Cash Money excels at. Then there's Nicki on her own, channeling her vicious Roman Zolanski character on the creeping "Lookin A**," a number that combines her raw mixtape past with her star-studded present, and then adds some underground and experimental touches just to show this diva can do most anything. Wayne's solo "Moment" makes massive song number four as it starts off slurring and slow, then seems to awaken and stir itself into a Carter-worthy declaration of independence, but the young bucks only put two kicks through the highlight goalpost: "One Time" (some twerpy and weird cloud rap from Lil Twist) and "Hittin' Like" (brassy singer Shanell combining Beyoncé's power and old-school recess cool for a track that's a true jump-roper's delight). Other Freshman cuts like Euro's "Induction Speech" are bold enough and big enough for inclusion even if they can't reach the towering heights that the senior class provide. Call it a wobbly when it comes to quality, or a showcase for the young that's stolen by the old, but it's best to consider it a simple roster-promoting label compilation that just happens to come with an EP or so worth of fire.

© David Jeffries /TiVo

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