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Diddy

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Diddy spent the five years since the release of his previous solo album making (and shelving) a gospel album, dabbling (or flailing) in dance music, running in the New York City Marathon, developing a perfume called (almost unbelievably) Unforgivable, and undoubtedly doing many other important things. His Bad Boy empire settled into a severe lull until the summer of 2006, when Yung Joc's "It's Going Down," Cassie's "Me&U," and the Danity Kane album revived the label. Press Play is well timed, and it's also well endowed: the roster of collaborators and guests is both extensive and impressive enough to entice the severely Diddy-resistant. Peculiarly enough, Diddy's practically the opening act on his own album. During the first several tracks, he's the dominant voice, dishing out the expected variations on his wildly hubristic boasts of old, and that includes a baffling gritted-teeth threat like "America, fall back, you can't stop me/Got a thing for pigeon-toed chicks who walk knock-kneed." On his own, he does not deliver. Around track six, the guests begin to take over the 80-minute program, and the album morphs into a theatrical examination of love and romance that is partly randomized but mostly tremendous. Apparently inspired by his relationships with ex-girlfriend Jennifer Lopez and his wife, Diddy and his shifting cast of fellow songwriters/producers pen a series of songs -- you could almost call it a suite -- emboldened by a round of knockout performances from several women. Multi-threat up-and-comer Keri Hilson (watch for her), Brandy, Keyshia Cole, and Mary J. Blige all take lead roles and make up the heart of the album. This last half-hour of the album, with the exception of a couple instances where Diddy could've left everything in the hands of the vocalists, teeters on the edge of brilliance. Timbaland (with partner Nathanial "Danja" Hill) and Mario Winans (with Diddy) deliver robust, imaginative productions that lay the majority of modern-day R&B tracks to waste (glints of left-field dance music and the new wave that inspired it are incorporated to great effect), while Rich Harrison expectedly and thrillingly blends the blaring with the lush behind Blige. The rest of the album is worth talking about, as it involves noteworthy appearances from Christina Aguilera, Ciara, Nas, Big Boi, Cee-Lo, and several others, but it's less risky and not nearly as remarkable as the closing stretch. All told, the number of memorable hooks on display here is surprising.

© Andy Kellman /TiVo

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1
Testimonial (Intro) (Explicit Album Version) Explicit
00:02:33

Curt Smith, Writer - Shannon "Slam" Lawrence, A&R Manager - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - Diddy, MainArtist - Victor Abijaoudi II, MixingEngineer, RecordingEngineer - ROLAND ORZABAL, Writer - Harve "Joe Hooker" Pierce, ExecutiveProducer - J-Dub for Lionstar Productionz, Producer - John Blackwell, Drums - Sean "Diddy" Combs, Producer, ExecutiveProducer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

2
We Gon' Make It (feat. Jack Knight) (Explicit Album Version) Explicit
00:03:33

Jack Knight, Writer, FeaturedArtist - Charlie Bereal, Guitar - Harve "Joe Hooker" Pierre, ExecutiveProducer - Jayceon Taylor, Writer - Ethan Farmer, Bass - Shannon "Slam" Lawrence, A&R Manager - DOC, Baritone Saxophone - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - Mike Patterson, MixingEngineer - Iyanna Dean, Additional Vocals - Mike Winans, Additional Vocals - Shay Winans, Additional Vocals - Diddy, MainArtist - Emilio Castillo, Tenor Saxophone - Johnny Pate, Writer - David Woodford, Tenor Saxophone - Stacey Lamont Sydnor, Percussion - John Blackwell, Drums - Sean "Diddy" Combs, CoProducer, ExecutiveProducer - Adolfo Acosta, Trumpet - K-Def, Producer, RecordingEngineer - Kevin Hansford, Writer - Michael Bogart, Trombone, Trumpet - Nell, MixingEngineer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

3
I Am (Interlude) (Explicit Album Version) Explicit
00:01:46

D. Matthews, Writer - Brenda Davis, Writer - Charlie Bereal, Guitar - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - L. COPPIN, Writer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - MARIO WINANS, Additional Drums, Additional Keyboards - Diddy, MainArtist - Victor Abijaoudi II, MixingEngineer - Emilio Castillo, Tenor Saxophone - Stephen 'Doc' Kupka, Baritone Saxophone - Berry Gordy, Writer - Frank Wilson, Writer - David Woodford, Tenor Saxophone - John Blackwell, Drums - Sean "Diddy" Combs, Producer, ExecutiveProducer - Adolfo Acosta, Trumpet - Michael Bogart, Trombone, Trumpet - Arden Keys for Altino Keys, Keyboards - Ed "Wolverine" Goldson, Bass - Grind Music, Producer - Kevin "Kev-O" Wilson, RecordingEngineer - Patrice Holloway, Writer - Steve "Rockstar" Dickey, MixingEngineer, RecordingEngineer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

4
The Future (Explicit Album Version) Explicit
00:03:11

Kejuan Muchita, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Iyanna Dean, Additional Vocals - Diddy, MainArtist - Sean "Diddy" Combs, ExecutiveProducer - Christopher "Fly" Gilbert, RecordingEngineer - Havoc for Kejuan Entertainment Corp., Producer - Jordan 'DJ Swivel' Young, MixingEngineer - Khalil "BDK" Edwards, MixingEngineer - Precious Harrison, Additional Vocals - Troy Jamerson, Writer - DURO.....The Chairman of the Boards for Chairman of the Boards, MixingEngineer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

5
Hold Up (feat. Angela Hunte) (Explicit Album Version) Explicit
00:03:29

Jerry Peters, Writer - Kejuan Muchita, Writer - Angela Hunte, FeaturedArtist - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Diddy, MainArtist - Victor Abijaoudi II, RecordingEngineer - Supa Engineer DURO, MixingEngineer - Angela Hunte., Writer - Sean "Diddy" Combs, ExecutiveProducer - Havoc for Kejuan Entertainment Corp., CoProducer - Jordan 'DJ Swivel' Young, MixingEngineer - Khalil "BDK" Edwards, MixingEngineer - Troy Jamerson, Writer - Glenn C. Johnson, Writer - SC for Fort Knocks/N.Q.C. Management LLC., Producer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

6
Come to Me (feat. Nicole Scherzinger) (Featuring Nicole Scherzinger Explicit Album Version) Explicit
00:04:36

Richard Frierson, Writer - Sean Combs, Writer - Chris Athens, MasteringEngineer - Iyanna Dean, Additional Vocals - Jacoby White, Writer - Mike Winans, Writer - Nicole Scherzinger, Writer, FeaturedArtist - Roger Green Jr., Writer - Shay Winans, Writer - Yakubu Izuagbe, Writer - Younglord & Jai for The Truth Label LLC, Producer - MARIO WINANS, Overdubs Vocals - Diddy, Rap, MainArtist - Diddy for The Hitmen/Bad Boy Entertainment Inc., Producer - Pat Viala, MixingEngineer - Devon "Press" Barber, RecordingEngineer - Shannon Lawrence, Writer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

7
Tell Me (feat. Christina Aguilera) (Explicit Album Version) Explicit
00:04:06

Justin Smith, Writer - Stephen Garrett, Writer - Jack Knight, Writer - Ryan Montgomery, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Peter Mokran, MixingEngineer - Elizabeth Wyce, Writer - Shannon "Slam" Lawrence, A&R Manager - Rob Lewis, Producer - Andrew Wright, RecordingEngineer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Just Blaze for F.O.B. Entertainment/N.Q.C. management, LLC and Hip Hop Since 1978, Producer - Leroy Watson, Writer - Matthew Testa, MixingEngineer - Mike Patterson, MixingEngineer - Sean "P. Diddy" Combs, Vocals - Shannon Jones, Writer - Christina Aguilera, Vocals, FeaturedArtist - Diddy, MainArtist - Cornell "Nell" Brown, RecordingEngineer - Oscar Ramirez, RecordingEngineer - David Brown, RecordingEngineer - Sean "Diddy" Combs, ExecutiveProducer - Shannon Lawrence, Writer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

8
Wanna Move (feat. Big Boi, Ciara & Scar) (Explicit Album Version) Explicit
00:05:18

Antwan Patton, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Terrence Smith, Writer - Shannon "Slam" Lawrence, A&R Manager - C.P. Harris, Writer - Clifford Harris Jr., Writer - Danja, Producer - Big Boi, Additional Producer, FeaturedArtist - Ciara, FeaturedArtist - Marcella "Ms Lago" Araica, RecordingEngineer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Jacoby White, Writer - Shay Winans, Background Vocals - Diddy, MainArtist - Sean "Diddy" Combs, ExecutiveProducer - Katrinia Carson, Background Vocals - Kristal Oliver, Writer - Nathaniel Hill, Writer - Scar, FeaturedArtist - Kristal "Tytewriter" Oliver, Additional Vocals, Lead Vocals - Bdk, MixingEngineer - DJ Swive, MixingEngineer - DuroCeo, MixingEngineer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

9
Diddy Rock (feat. Timbaland, Twista & Shawnna) (Explicit Album Version) Explicit
00:05:12

Jack Knight, Background Vocals - Carl Mitchell, Writer - Pierre Jones, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Danja, Producer - Timbaland, FeaturedArtist - Marcella "Ms Lago" Araica, MixingEngineer, RecordingEngineer - Sean Combs, Writer - Twista, FeaturedArtist - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Diddy, MainArtist - Timothy Mosley, Writer - Sean "Diddy" Combs, ExecutiveProducer - Nathaniel Hill, Writer - DR. 305, Additional Programmer - Lloyd Mathis, Writer - Shawnna, FeaturedArtist - Kristal "Tytewriter" Oliver, Additional Vocals, Lead Vocals

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

10
Claim My Place (feat. Avant) [Interlude] (Explicit Album Version) Explicit
00:03:24

Harve "Joe Hooker" Pierre, ExecutiveProducer - Ethan Farmer, Bass - Shannon "Slam" Lawrence, A&R Manager - Rob Lewis, Producer, Arranger, Writer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Iyanna Dean, Additional Vocals - Mike Winans, Additional Vocals, Writer - Diddy, MainArtist - Victor Abijaoudi II, MixingEngineer - Avant, FeaturedArtist - Chally Dog, Drums - Sean "Diddy" Combs, ExecutiveProducer - Ms. Mia, Harp - Nickolas Fournier, RecordingEngineer - Sarah Rosete, Additional Vocals - Shannon Lawrence, Writer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

11
Everything I Love (feat. Nas & Cee-Lo) (Explicit Album Version) Explicit
00:04:23

Nasir Jones, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Kanye West, Producer, Writer - Cee-Lo, Vocals, FeaturedArtist - Thomas DeCarlo Callaway, Writer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - Mike Patterson, Vocals, FeaturedArtist - Diddy, MainArtist - Emilio Castillo, Tenor Saxophone - Stephen 'Doc' Kupka, Baritone Saxophone - David Woodford, Tenor Saxophone - Anthony Kilhoffer, RecordingEngineer - Nas, Vocals, FeaturedArtist - Sean "Diddy" Combs, ExecutiveProducer - Adolfo Acosta, Trumpet - Michael Bogart, Trombone, Trumpet - Ervin "EP" Pope, Keyboards - Keenan "Keenote" Holloway, Bass

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

12
Special Feeling (feat. Mika Lett) (Explicit Album Version) Explicit
00:04:25

Harve "Joe Hooker" Pierre, ExecutiveProducer - Ethan Farmer, Bass - Shannon "Slam" Lawrence, A&R Manager - Betty Wright, VocalProducer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Shay Winans, Additional Vocals - MARIO WINANS, Additional Producer - Diddy, Producer, MainArtist - Supa Engineer DURO, MixingEngineer - will.i.am, Keyboards, VocalProducer, RecordingEngineer - Will Adams, Writer - Mabvuto Carpenter, Additional Vocals - John Blackwell, Drums - Sean "Diddy" Combs, Vocals - Jordan 'DJ Swivel' Young, MixingEngineer - Khalil "BDK" Edwards, MixingEngineer - Mika Lett, FeaturedArtist - Padraic Kern, RecordingEngineer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

13
Crazy Thang (feat. S. Rosete) [Interlude] (Explicit Album Version) Explicit
00:01:15

Harve "Joe Hooker" Pierre, ExecutiveProducer - Ethan Farmer, Bass - Shannon "Slam" Lawrence, A&R Manager - Rob Lewis, Producer, Keyboards, Writer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Diddy, MainArtist - Victor Abijaoudi II, MixingEngineer - Nick Fournier, RecordingEngineer - Brian Frasier-Moore, Drums - Sean "Diddy" Combs, ExecutiveProducer - S. Rosete, FeaturedArtist

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

14
After Love (feat. Keri) (Explicit Album Version) Explicit
00:04:47

Jim Beanz, VocalProducer, RecordingEngineer - Keri Lynn Hilson, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Keri, FeaturedArtist - Danja, Producer - James Washington, Writer - Timbaland, Producer - Marcella "Ms Lago" Araica, RecordingEngineer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Jacoby White, Writer - Diddy, MainArtist - Timothy Mosley, Writer - Ken 'Duro' Ifill, MixingEngineer - Sean "Diddy" Combs, Vocals, ExecutiveProducer - Nathaniel Hill, Writer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

15
Through the Pain (She Told Me) [feat. Mario Winans] (Explicit Album Version) Explicit
00:05:28

Jack Knight, Additional Vocals, Vocal Arranger - Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Jacoby White, Writer - Andrew Geel, RecordingEngineer - MARIO WINANS, Writer, FeaturedArtist - Mario Winans for Golden City Entertainment, Producer - Diddy, MainArtist - Sean "Diddy" Combs, CoProducer, ExecutiveProducer - Kevin "Kev-O" Wilson, RecordingEngineer - Jordan 'DJ Swivel' Young, MixingEngineer - Khalil "BDK" Edwards, MixingEngineer - Ken 'DURO' Ifill for Chairman of the Boards.Loreal Inc., MixingEngineer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

16
Thought You Said (feat. Brandy) (Explicit Album Version) Explicit
00:05:49

Harve "Joe Hooker" Pierre, ExecutiveProducer - Shannon "Slam" Lawrence, A&R Manager - Michael Jones, Writer - Danja, Instrumentation - Rob Lewis, String Arranger, Strings Conductor - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - Matthew Testa, MixingEngineer - Mike Patterson, MixingEngineer - Shannon Jones, Writer, VocalArranger - Shay Winans, Additional Vocals - Brandy, FeaturedArtist - Geoff Gibbs, RecordingEngineer - Andrew Geel, RecordingEngineer - MARIO WINANS, Writer - Mario Winans for Golden City Entertainment, Producer, String Arranger - Diddy, MainArtist, VocalProducer - Victor Abijaoudi II, RecordingEngineer - Sean Garrett, Writer, VocalProducer - Sean "Diddy" Combs, CoProducer, ExecutiveProducer - Kevin "Kev-O" Wilson, RecordingEngineer - Michael Carlos Jones, VocalArranger - The Movement Orchestra, Strings

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

17
Last Night (feat. Keyshia Cole) (Explicit Album Version) Explicit
00:06:28

Jack Knight, Additional Vocals - Shannon "Slam" Lawrence, A&R Manager, Additional Vocals - Betty Wright, Vocals - Sean Combs, Writer - Chris Athens, MasteringEngineer - Matthew Testa, MixingEngineer - Mike Patterson, MixingEngineer - Andrew Geel, RecordingEngineer - MARIO WINANS, Writer, Instrumentation - Mario Winans for Golden City Entertainment, Producer - Diddy, MainArtist - Victor Abijaoudi II, RecordingEngineer - J-DUB, Instrumentation - Sean "Diddy" Combs, CoProducer, ExecutiveProducer - Kevin "Kev-O" Wilson, MixingEngineer - Shannon Lawrence, Writer - Keyshia Cole, Writer, FeaturedArtist - Tijuan Frampton, Writer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

18
Making It Hard (feat. Mary J. Blige) (Explicit Album Version) Explicit
00:04:54

Rich Harrison, Writer - Pierre Jones, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - Elizabeth Wyce, Writer - Shannon "Slam" Lawrence, A&R Manager - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - Diddy, MainArtist, VocalProducer - Mary J. Blige, Vocals, FeaturedArtist - Sean Garrett, Writer - "YOU CAN ASK" GIZ, MixingEngineer - Giz, RecordingEngineer - Rich Harrison for Richcraft, Inc., Producer - Sean "Diddy" Combs, ExecutiveProducer - Neo Tanusakdi, MixingEngineer - Reginol J. Galand, Writer - Regionol J. Galand, Writer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

19
Partners for Life (feat. Jamie Foxx) (Explicit Album Version) Explicit
00:04:31

Robert Ross, Writer - Harve "Joe Hooker" Pierre, ExecutiveProducer - The Neptunes, Producer - Shannon "Slam" Lawrence, A&R Manager - Pharrell Williams, Writer - Betty Wright, VocalProducer - Sean Combs, Writer - Brian "Big Bass" Gardner, MasteringEngineer - Chris Athens, MasteringEngineer - Leroy Watson, Writer - Mike Patterson, MixingEngineer - Iyanna Dean, Additional Vocals - Andrew Geel, MixingEngineer - Diddy, Vocals, MainArtist - Andrew Coleman, RecordingEngineer - Jamie Foxx, FeaturedArtist - Sean "Diddy" Combs, ExecutiveProducer

© 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America. ℗ 2006 Bad Boy Records LLC for the United States and WEA International Inc. for the world excluding the United States, South America and Central America.

Albumbeschreibung

Diddy spent the five years since the release of his previous solo album making (and shelving) a gospel album, dabbling (or flailing) in dance music, running in the New York City Marathon, developing a perfume called (almost unbelievably) Unforgivable, and undoubtedly doing many other important things. His Bad Boy empire settled into a severe lull until the summer of 2006, when Yung Joc's "It's Going Down," Cassie's "Me&U," and the Danity Kane album revived the label. Press Play is well timed, and it's also well endowed: the roster of collaborators and guests is both extensive and impressive enough to entice the severely Diddy-resistant. Peculiarly enough, Diddy's practically the opening act on his own album. During the first several tracks, he's the dominant voice, dishing out the expected variations on his wildly hubristic boasts of old, and that includes a baffling gritted-teeth threat like "America, fall back, you can't stop me/Got a thing for pigeon-toed chicks who walk knock-kneed." On his own, he does not deliver. Around track six, the guests begin to take over the 80-minute program, and the album morphs into a theatrical examination of love and romance that is partly randomized but mostly tremendous. Apparently inspired by his relationships with ex-girlfriend Jennifer Lopez and his wife, Diddy and his shifting cast of fellow songwriters/producers pen a series of songs -- you could almost call it a suite -- emboldened by a round of knockout performances from several women. Multi-threat up-and-comer Keri Hilson (watch for her), Brandy, Keyshia Cole, and Mary J. Blige all take lead roles and make up the heart of the album. This last half-hour of the album, with the exception of a couple instances where Diddy could've left everything in the hands of the vocalists, teeters on the edge of brilliance. Timbaland (with partner Nathanial "Danja" Hill) and Mario Winans (with Diddy) deliver robust, imaginative productions that lay the majority of modern-day R&B tracks to waste (glints of left-field dance music and the new wave that inspired it are incorporated to great effect), while Rich Harrison expectedly and thrillingly blends the blaring with the lush behind Blige. The rest of the album is worth talking about, as it involves noteworthy appearances from Christina Aguilera, Ciara, Nas, Big Boi, Cee-Lo, and several others, but it's less risky and not nearly as remarkable as the closing stretch. All told, the number of memorable hooks on display here is surprising.

© Andy Kellman /TiVo

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