Never Enough

Parker McCollum

Released on 12/05/2023 by MCA Nashville
Main artists: Parker McCollum
Genre: Country

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Sophomore effort Never Enough is Parker McCollum's big make-or-break moment in Nashville, on the heels of his major-label debut Gold Chain Cowboy and the Hollywood Gold EP. The past few years have seen the Texas singer-songwriter on a sharp upward trajectory, with hits "Pretty Heart" and "To Be Loved By You" and wins for both ACM New Male Artist of the Year and CMT's Breakthrough Video of the Year. Here, he delivers on all that promise; there’s no novelty or showiness at play, just really good songs and a really good voice. McCollum was raised on Willie Nelson, the red-dirt scene, and Steve Earle, and you can hear it all here—as well as a deep respect for George Strait. That neo-trad, plain-spoken appeal shines on songs like "Best I Never Had" (one of several cuts here to feature beautiful guitar work) and "Wheel." There’s a lot of early Earle—and even a little red-blooded Mellencamp—on "Hurricane," which kicks ass with banjo, Southern-rock guitar wail, and lines like "Ain't much you can do/ But grab a beer and get out of her way/ Someday she's gonna get her name/ On a hurricane." Credit to McCollum for choosing collaborators wisely, including songwriting hitmakers Ashley Gorley ("Have Your Heart Again," which finds the singer hitting a surprisingly breathy falsetto) and Liz Rose and Lori McKenna on "Burn It Down," "Lessons from an Old Man," and "I Ain't Going Nowhere"—a super romantic and catchy number that, McCollum has said, is about settling down with his wife. There’s still plenty of the necessary country heartbreak, though, including bourbon and whiskey wordplay on "Handle on You": "Tennessee and Kentucky/ 'Cause you ain't here to love me ... After all this back and forth/ A fifth won't do/ I finally got a handle on you." (Bonus points for a Merle Haggard name-check, not to mention the excellent use of honky-tonk ingredients: pedal steel, mandolin, and B3). Piano ballad "Things I Never Told You" lists all the stuff he hid from his parents about growing up—a Playboy tucked in a Johnny Cash LP cover, a well-hid can of Skoal, being hungover in Sunday church services after a wild Saturday night. Irresistible "Speed" is made for summer-night shed good times (indeed, he was playing it while out with Thomas Rhett in 2022). And "Stoned" is a standout—a hold-up-the-lighter-and-sway-along singalong that’s a gorgeous showcase for McCollum’s voice in the same way "To Be Loved By You" was. Solid and memorable, Never Enough is one to put on repeat. © Shelly Ridenour/Qobuz

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Never Enough

Parker McCollum

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Hurricane