Everything You Need to Know from Claude Hopkins' Scientific Advertising

Claude Hopkins, Anne Emerick & John Merriam

• Released on 1/8/12 by Claude Hopkins
• Main artists: Claude Hopkins Anne Emerick John Merriam
• Genre: Educational

1 Introduction

John Merriam 00:13:33

Anne Emerick, Composer - John Merriam, MainArtist

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2 Chapter 1: How Advertising Laws Are Established

John Merriam 00:03:02

Claude Hopkins, Composer - John Merriam, MainArtist

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3 Chapter 2: Just Salesmanship

John Merriam 00:06:00

Claude Hopkins, Composer - John Merriam, MainArtist

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4 Chapter 3: Offer Service

John Merriam 00:03:21

Claude Hopkins, Composer - John Merriam, MainArtist

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5 Chapter 4: Mail Order Advertising (What It Teaches)

John Merriam 00:05:24

Claude Hopkins, Composer - John Merriam, MainArtist

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6 Chapter 5: Headlines

John Merriam 00:05:18

Claude Hopkins, Composer - John Merriam, MainArtist

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7 Chapter 6: Psychology

John Merriam 00:08:24

Claude Hopkins, Composer - John Merriam, MainArtist

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8 Chapter 7: Be Specific

John Merriam 00:04:31

Claude Hopkins, Composer - John Merriam, MainArtist

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9 Chapter 8: Tell Your Full Story

John Merriam 00:03:22

Claude Hopkins, Composer - John Merriam, MainArtist

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10 Chapter 9: Art in Advertising

John Merriam 00:02:34

Claude Hopkins, Composer - John Merriam, MainArtist

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11 Chapter 10: Things Too Costly

John Merriam 00:05:17

Claude Hopkins, Composer - John Merriam, MainArtist

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DISC 2

1 Chapter 11: Information

John Merriam 00:04:26

Claude Hopkins, Composer - John Merriam, MainArtist

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2 Chapter 12: Strategy

John Merriam 00:05:03

Claude Hopkins, Composer - John Merriam, MainArtist

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3 Chapter 13: Use of Samples

John Merriam 00:06:05

Claude Hopkins, Composer - John Merriam, MainArtist

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4 Chapter 14: Getting Distribution

John Merriam 00:04:32

Claude Hopkins, Composer - John Merriam, MainArtist

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5 Chapter 15: Test Campaigns

John Merriam 00:06:29

Claude Hopkins, Composer - John Merriam, MainArtist

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6 Chapter 16: Leaning On the Retailer

John Merriam 00:02:10

Claude Hopkins, Composer - John Merriam, MainArtist

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7 Chapter 17: Individuality

John Merriam 00:02:32

Claude Hopkins, Composer - John Merriam, MainArtist

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8 Chapter 18: Negative Advertising

John Merriam 00:01:17

Claude Hopkins, Composer - John Merriam, MainArtist

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9 Chapter 19: Letter Writing

John Merriam 00:03:26

Claude Hopkins, Composer - John Merriam, MainArtist

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10 Chapter 20: A Name That Helps

John Merriam 00:02:32

Claude Hopkins, Composer - John Merriam, MainArtist

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11 Chapter 21: Good Business

John Merriam 00:03:27

Claude Hopkins, Composer - John Merriam, MainArtist

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12 Chapter 22: Credits and Copyright

John Merriam 00:00:33

Claude Hopkins, Composer - John Merriam, MainArtist

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About the album

• 2 disc(s) - 23 track(s)
• Total length: 01:43:18

• Main artists: Claude Hopkins Anne Emerick John Merriam
• Composer: Various Composers
• Label: Claude Hopkins
• Genre: Comedy/Other French Educational
Available in
16-Bit/44.1 kHz Stereo

2012 Aboon Books 2012 Aboon Books