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JoJo|JoJo

JoJo

Jojo

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Kid talent show discovery JoJo's self-titled Blackground Records, Da Family-affiliated debut is a slick set of modern R&B in the vein of Brandy or Monica, with plenty of room to introduce its star's bigger-than-you'd-think presence. A bank of producers -- Vincent Herbert, Soulshock, Bink -- provide backgrounds that bump decidedly in the midrange -- there's a conscious effort to keep the focus on JoJo, and not whatever beats are currently making the grade. In other words, her vocals never sound detached from the goings-on behind her, or just a voice chattering over R&B generica. And this is promising, as the young singer really does have a tremendous voice. "Breezy" and "Homeboy" multi-track her trills, sulky whispers, and brassy wails over clicky percussion and a mixture of loops and instrumental snippets. Throughout there's talk of sheezies, throwbacks in the mix, cell phones, and the boy next door jilting poor JoJo. But even if the lyrics throughout are pretty interchangeable, vocally there's no doubt in her ability to carry the album, and the lack of irritating skits or attention-hogging guest shots is pretty refreshing. The funky jook of the Reggie and Ronald Burrell production "City Lights" features a few random "JoJo do that thing" drop-ins, but the girl gets right to the bottom of that freaky Beyoncé id, and aligns the cut with fellow standout "Not That Kinda Girl." Lead single "Leave (Get Out)" doesn't have a lot of staying power, but its guitar figure is a nice touch, and the chorus hits with the right amount of tell-off brashness. There's also a serviceable update of the 1992 SWV hit "Weak," the stripped-down strut of "Yes or No" (is that real beat boxing?), and the requisite ballad in "Never Say Goodbye." All in all, JoJo is a strong debut. Its centerpiece is never smothered with collabo pile-ons, and she's served well by the mix of arrangements and backgrounds. She's definitely courting middle-lane accessibility, but she rightly lets her singing do the talking, and that's a signal of where she's headed.
© Johnny Loftus /TiVo

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JoJo

JoJo

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1
Breezy
00:03:15

Balewa Muhammad, ComposerLyricist - Sylvester Jordan Jr., ComposerLyricist - Kwamé Holland, ComposerLyricist - Roland Chambers, ComposerLyricist - Kenny Gamble, ComposerLyricist - THOM BELL, ComposerLyricist - Kwame, Producer - Jojo, MainArtist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

2
Baby It's You
00:03:11

Eric Dawkins, ComposerLyricist - Damon Thomas, ComposerLyricist - Antonio Dixon, ComposerLyricist - Harvey Mason Jr., ComposerLyricist - Jojo, MainArtist - Klynik, Producer - Kwame K1 Mill, Producer

2004 Blackground Records, LLC 2004 Blackground Records, LLC

3
Not That Kinda Girl
00:03:27

Neely Dinkins, ComposerLyricist - Sylvester Jordan Jr., ComposerLyricist - The Co-stars, Producer - Jojo, MainArtist - Balewa Jordan, Producer - B.Cola Pietro, ComposerLyricist - Muhammad Jordan, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

4
The Happy Song
00:03:59

Mike City, Producer, ComposerLyricist - Jojo, MainArtist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

5
Homeboy
00:03:35

Vincent Herbert, ComposerLyricist - B. Muhammad, ComposerLyricist - Roosevelt Harrell, ComposerLyricist - Sylvester Jordan Jr., ComposerLyricist - Bink, Producer - Mark Barkan, ComposerLyricist - Jojo, MainArtist - Ritchie Adams, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

6
City Lights
00:04:54

Stephen Garrett, ComposerLyricist - Vincent Herbert, Producer, ComposerLyricist - Reggie Burrell, Producer, ComposerLyricist - Jojo, MainArtist - Ronald Burrell, Producer, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

7
Leave (Get Out)
00:04:02

SoulShock, Producer, ComposerLyricist - Kenneth Karlin, Producer, ComposerLyricist - Alex Cantrell, ComposerLyricist - Jojo, MainArtist - Phillip Silky White, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

8
Use My Shoulder
00:03:43

Bernard Jackson, ComposerLyricist - David Townsend, ComposerLyricist - David Conley, ComposerLyricist - Stephen Garrett, ComposerLyricist - Vincent Herbert, Producer - Jojo, MainArtist - Reggie Burell, Producer, ComposerLyricist - Ronald Burell, Producer, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

9
Never Say Goodbye
00:03:51

D. Thomas, ComposerLyricist - E. Dawkins, ComposerLyricist - A. Dixon, ComposerLyricist - The Underdogs, Producer - Jojo, MainArtist - Mason Thomas Jr., ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

10
Weak
00:04:50

Herbert, Producer - DEXTER SIMMONS, Producer - Jojo, MainArtist - Brian Morgan, Producer, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

11
Keep On Keepin' On
00:03:15

Jojo, MainArtist - G.P., Producer - Joanna Levesque, Producer, ComposerLyricist - Young Freak, Producer

2004 Blackground Records, LLC 2004 Blackground Records, LLC

12
Sunshine
00:03:07

Vincent Herbert, ComposerLyricist - Herbert, Producer - Jojo, MainArtist - Joanna Levesque, ComposerLyricist - Tre' Black, Producer - Tremaine Saunders, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

13
Yes Or No
00:03:14

Vincent Herbert, Producer, ComposerLyricist - Reggie Burrell, ComposerLyricist - Jojo, MainArtist - Joanna Levesque, ComposerLyricist - Ronald Burrell, ComposerLyricist - Tre' Black, Producer - Tremaine Saunders, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

14
Fairy Tales
00:03:45

Vincent Herbert, Producer, ComposerLyricist - Nastacia Kendall, ComposerLyricist - Jojo, MainArtist - Tre' Black, Producer - Tremaine Saunders, ComposerLyricist

2004 Blackground Records, LLC 2004 Blackground Records, LLC

Album review

Kid talent show discovery JoJo's self-titled Blackground Records, Da Family-affiliated debut is a slick set of modern R&B in the vein of Brandy or Monica, with plenty of room to introduce its star's bigger-than-you'd-think presence. A bank of producers -- Vincent Herbert, Soulshock, Bink -- provide backgrounds that bump decidedly in the midrange -- there's a conscious effort to keep the focus on JoJo, and not whatever beats are currently making the grade. In other words, her vocals never sound detached from the goings-on behind her, or just a voice chattering over R&B generica. And this is promising, as the young singer really does have a tremendous voice. "Breezy" and "Homeboy" multi-track her trills, sulky whispers, and brassy wails over clicky percussion and a mixture of loops and instrumental snippets. Throughout there's talk of sheezies, throwbacks in the mix, cell phones, and the boy next door jilting poor JoJo. But even if the lyrics throughout are pretty interchangeable, vocally there's no doubt in her ability to carry the album, and the lack of irritating skits or attention-hogging guest shots is pretty refreshing. The funky jook of the Reggie and Ronald Burrell production "City Lights" features a few random "JoJo do that thing" drop-ins, but the girl gets right to the bottom of that freaky Beyoncé id, and aligns the cut with fellow standout "Not That Kinda Girl." Lead single "Leave (Get Out)" doesn't have a lot of staying power, but its guitar figure is a nice touch, and the chorus hits with the right amount of tell-off brashness. There's also a serviceable update of the 1992 SWV hit "Weak," the stripped-down strut of "Yes or No" (is that real beat boxing?), and the requisite ballad in "Never Say Goodbye." All in all, JoJo is a strong debut. Its centerpiece is never smothered with collabo pile-ons, and she's served well by the mix of arrangements and backgrounds. She's definitely courting middle-lane accessibility, but she rightly lets her singing do the talking, and that's a signal of where she's headed.
© Johnny Loftus /TiVo

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