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Asher Roth|Asleep In The Bread Aisle (Expanded Edition)

Asleep In The Bread Aisle (Expanded Edition)

Asher Roth

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Sold as hip-hop's Great White Dope, rapper Asher Roth ("The King of the Blumpkin") came on the scene with the great "I Love College," an infectious slacker anthem as simple as "I love college, I love drinkin', I love women" and with a "Chug! Chug! Chug!" chant in the middle. A hilarious 18-minute freestyle on Tim Westwood's radio show made him all the more lovable, but Asleep in the Bread Isle is an everyday suburban rap album, if there is such a thing. The first problem is the big cut itself, now stripped of its Weezer sample thanks to Rivers Cuomo's reluctance to license the riff to "Say It Ain't So." It blows the whole mash-up charm of the original bootleg, but it's still a party starter, and one with a conscience as it fights against date rape and suggests doubling up on the condoms. That doesn't mean Asher is the responsible type, as "Blunt Cruisin'" drives around town stoned, while "Lark on My Go-Kart" speaks of a "door-matted whore" who needs her feet fixed. If that sounds like Eminem, the differences are outlined on the reggae-fied "As I Em," which explains Asher's relationship to the Slim Shady LP with the brilliant "My Mom brought it down while I was ironing/Irony." The line "Don't get it twisted/I definitely benefited" shows respect, but when the song goes off on a tangent about how hard it is to break through, it seems like side-stepping how Em's debut was filled with danger while Asher's is relatively safe. Smoking weed, having sex, and swearing is hardly riveting material, and when Asher can't turn these topics into something clever, it becomes tiresome. The promising "Fallin'" pulls the rudder up at the last moment, making one believe the rapper could have made a knockout debut if the meteoric rise of "I Love College" hadn't hurried things along.

© David Jeffries /TiVo

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Asleep In The Bread Aisle (Expanded Edition)

Asher Roth

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1
Lark On My Go-Kart Explicit
00:02:54

MANNY MARROQUIN, Mixer, StudioPersonnel - Asher Roth, MainArtist, ComposerLyricist - O. Kleinman, ComposerLyricist - D. Appleton, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel - David Appleton, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

2
Blunt Cruisin’ Explicit
00:03:36

A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

3
I Love College Explicit
00:04:01

Kirk Robinson, ComposerLyricist - B. Allen, ComposerLyricist - Lana Moorer, ComposerLyricist - Mike Caren, Producer, Recording Engineer, StudioPersonnel, ComposerLyricist - A. Roth, ComposerLyricist - Nat Robinson, ComposerLyricist - Rob Gardner, Asst. Recording Engineer, StudioPersonnel - Ben H. Allen III, Recording Engineer, Mix Engineer, StudioPersonnel - Ben H.Allen, Producer, Co-Producer - Asher Roth, MainArtist - Skrap, Mixer, Recording Engineer, StudioPersonnel

℗ 2008 UMG Recordings, Inc.

4
La Di Da Explicit
00:03:47

A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Asst. Recording Engineer, StudioPersonnel - Erik Madrid, Asst. Recording Engineer, StudioPersonnel - Don Cannon, Producer, Recording Engineer, StudioPersonnel - Asher Roth, MainArtist - Donald E Cannon, ComposerLyricist

℗ 2009 UMG Recordings, Inc.

5
Be By Myself Explicit
00:04:22

A. Roth, ComposerLyricist - Cee-Lo, FeaturedArtist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

6
She Don’t Wanna Man Explicit
00:03:36

A. Roth, ComposerLyricist - Keri Hilson, FeaturedArtist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

7
Sour Patch Kids Explicit
00:04:29

A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

8
As I Em Explicit
00:04:19

A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - D. Appleton, ComposerLyricist - D. Wallach, ComposerLyricist - Chester French, FeaturedArtist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel - David Appleton, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

9
Lion’s Roar Explicit
00:04:12

A. Roth, ComposerLyricist - T. Smith, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Busta Rhymes, FeaturedArtist - New Kingdom, FeaturedArtist - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - N. King, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

10
Bad Day Explicit
00:03:38

Jazze Phá, FeaturedArtist - A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - D. Appleton, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

11
His Dream Explicit
00:04:35

A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Assistant Mixer, StudioPersonnel - Erik Madrid, Assistant Mixer, StudioPersonnel - M. Pimentel, ComposerLyricist - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - Oren Yoel, Producer, Recording Engineer, StudioPersonnel

℗ 2009 UMG Recordings, Inc.

12
Fallin' Explicit
00:04:03

A. Stevenson, ComposerLyricist - A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Christian Plata, Recording Engineer, StudioPersonnel - Erik Madrid, Recording Engineer, StudioPersonnel - Novel, Producer - Carlton Lynn, Recording Engineer, StudioPersonnel - Asher Roth, MainArtist - T. Reyes, ComposerLyricist

℗ 2009 UMG Recordings, Inc.

13
The Lounge Explicit
00:04:14

A. Stevenson, ComposerLyricist - A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Novel, Producer - Carlton Lynn, Recording Engineer, StudioPersonnel - Asher Roth, MainArtist - J. Swihart, ComposerLyricist

℗ 2009 Universal Records, a Division of UMG Recordings, Inc. and SRC Records, Inc.

14
Y.O.U. Explicit
00:03:52

A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - Nottz, Producer, Programmer, Recording Engineer, StudioPersonnel - Asher Roth, MainArtist - Dominick "Nottz" Lamb, ComposerLyricist

℗ 2009 Universal Records & SRC Records Inc., a division of UMG Recordings

15
Perfectionist Explicit
00:03:56

T. Thomas, ComposerLyricist - D. Grant, ComposerLyricist - A. Roth, ComposerLyricist - MANNY MARROQUIN, Mixer, StudioPersonnel - R. City, FeaturedArtist - Beanie Sigel, FeaturedArtist - Asher Roth, MainArtist - O. Kleinman, ComposerLyricist - D. Appleton, ComposerLyricist - Oren Yoel Kleinman, Producer - David Appleton, Producer

℗ 2009 Universal Records, a Division of UMG Recordings, Inc. and SRC Records, Inc.

Album review

Sold as hip-hop's Great White Dope, rapper Asher Roth ("The King of the Blumpkin") came on the scene with the great "I Love College," an infectious slacker anthem as simple as "I love college, I love drinkin', I love women" and with a "Chug! Chug! Chug!" chant in the middle. A hilarious 18-minute freestyle on Tim Westwood's radio show made him all the more lovable, but Asleep in the Bread Isle is an everyday suburban rap album, if there is such a thing. The first problem is the big cut itself, now stripped of its Weezer sample thanks to Rivers Cuomo's reluctance to license the riff to "Say It Ain't So." It blows the whole mash-up charm of the original bootleg, but it's still a party starter, and one with a conscience as it fights against date rape and suggests doubling up on the condoms. That doesn't mean Asher is the responsible type, as "Blunt Cruisin'" drives around town stoned, while "Lark on My Go-Kart" speaks of a "door-matted whore" who needs her feet fixed. If that sounds like Eminem, the differences are outlined on the reggae-fied "As I Em," which explains Asher's relationship to the Slim Shady LP with the brilliant "My Mom brought it down while I was ironing/Irony." The line "Don't get it twisted/I definitely benefited" shows respect, but when the song goes off on a tangent about how hard it is to break through, it seems like side-stepping how Em's debut was filled with danger while Asher's is relatively safe. Smoking weed, having sex, and swearing is hardly riveting material, and when Asher can't turn these topics into something clever, it becomes tiresome. The promising "Fallin'" pulls the rudder up at the last moment, making one believe the rapper could have made a knockout debut if the meteoric rise of "I Love College" hadn't hurried things along.

© David Jeffries /TiVo

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