Categories:
Cart 0

Your cart is empty

Third World|Serious Business

Serious Business

Third World

Available in
16-Bit/44.1 kHz Stereo

Unlimited Streaming

Listen to this album in high quality now on our apps

Start my trial period and start listening to this album

Enjoy this album on Qobuz apps with your subscription

Subscribe

Enjoy this album on Qobuz apps with your subscription

Digital Download

Purchase and download this album in a wide variety of formats depending on your needs.

Although it's filled with more pop than reggae, Serious Business represents a pivotal time for Third World. The talented group had spent the '70s and early '80s riding the precarious wave between roots reggae and pop-oriented, crossover reggae. Released in 1989, Serious Business announced the direction that Third World would take from then on. From the catchy, fluffy radio hit "Forbidden Love" to the gratuitous rap solo on "Theme From the Underdog," it's clear that the band chose the pop side and was making no apologies. "Same Old Song," a remake of the
Four Tops classic, lends none of the innovation that reggae remakes usually add to standards, and the South African mbaqanga rhythms of "Take This Song" can't hide the weak attempt at creating a worldwide unity anthem, albeit with an overwhelming pop sensibility. "Reggae Ambassador," both the vocal and dub version, stands out as the album's most creative moment, showcasing Third World's easygoing melodies and fun-loving spirit.

© Rosalind Cummings-Yeates /TiVo

More info

Serious Business

Third World

launch qobuz app I already downloaded Qobuz for Windows / MacOS Open

download qobuz app I have not downloaded Qobuz for Windows / MacOS yet Download the Qobuz app

You are currently listening to samples.

Listen to over 100 million songs with an unlimited streaming plan.

Listen to this playlist and more than 100 million songs with our unlimited streaming plans.

From £10.83/month

1
Forbidden Love
00:04:26

Glenn Bolton, Producer, ComposerLyricist - Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Rupert Bent, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

2
It's The Same Old Song
00:03:56

Lionel Job, Producer - Lamont Dozier, ComposerLyricist - Eddie Holland, ComposerLyricist - Brian Holland, ComposerLyricist - Third World, MainArtist

℗ 1989 UMG Recordings, Inc.

3
Reggae Ambassador (Single Version)
00:03:29

Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - William Clark, ComposerLyricist

℗ 1989 The Island Def Jam Music Group

4
D.J. Ambassador
00:03:46

Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - William John Lee Stewart, ComposerLyricist

℗ 1989 PolyGram Records Inc.

5
Keep Your Head To The Sky
00:04:25

Tony Prendatt, Producer - Kirk Franklin, ComposerLyricist - Maurice White, ComposerLyricist - Philip Bailey, ComposerLyricist - Third World, Producer, MainArtist - Geoffrey Chung, Producer

℗ 1989 UMG Recordings, Inc.

6
Take This Song
00:05:06

Kenneth Gamble, Producer, ComposerLyricist - Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - Stephen Coore, ComposerLyricist - William Clark, ComposerLyricist - Claudeen Nesbeth, ComposerLyricist - C. Nesbeth, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

7
Love Will Always Be There
00:04:03

Third World, Producer, MainArtist - Willie Stewart, ComposerLyricist - William John Lee Stewart, ComposerLyricist - Stefan Stewart, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

8
Serious Business
00:04:08

Glenn Bolton, Producer - Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - William John Lee Stewart, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

9
Never Say Never
00:04:04

Kenneth Gamble, Producer - Third World, Producer, MainArtist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

10
We The People
00:03:34

Third World, Producer, MainArtist - Geoffrey Chung, Producer - William Alexander Clarke, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

11
Theme From The Underdog
00:04:16

Glenn Bolton, Producer - Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - William John Lee Stewart, ComposerLyricist - M.C. Rell, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

12
Theme From The Underdog (Rap Version)
00:02:44

Glenn Bolton, Producer, MainArtist - Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - William John Lee Stewart, ComposerLyricist - M.C. Rell, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

13
Take This Song (Reprise)
00:00:50

Kenneth Gamble, Producer, ComposerLyricist - Glenn Bolton, Producer - Third World, Producer, MainArtist - Michael Cooper, ComposerLyricist - William Alexander Clarke, ComposerLyricist - Stephen Haldane Coore, ComposerLyricist - Richard Daley, ComposerLyricist - Willie Stewart, ComposerLyricist - Stephen Coore, ComposerLyricist - William Clark, ComposerLyricist - Claudeen Nesbeth, ComposerLyricist - C. Nesbeth, ComposerLyricist

℗ 1989 UMG Recordings, Inc.

Album review

Although it's filled with more pop than reggae, Serious Business represents a pivotal time for Third World. The talented group had spent the '70s and early '80s riding the precarious wave between roots reggae and pop-oriented, crossover reggae. Released in 1989, Serious Business announced the direction that Third World would take from then on. From the catchy, fluffy radio hit "Forbidden Love" to the gratuitous rap solo on "Theme From the Underdog," it's clear that the band chose the pop side and was making no apologies. "Same Old Song," a remake of the
Four Tops classic, lends none of the innovation that reggae remakes usually add to standards, and the South African mbaqanga rhythms of "Take This Song" can't hide the weak attempt at creating a worldwide unity anthem, albeit with an overwhelming pop sensibility. "Reggae Ambassador," both the vocal and dub version, stands out as the album's most creative moment, showcasing Third World's easygoing melodies and fun-loving spirit.

© Rosalind Cummings-Yeates /TiVo

About the album

Improve album information

Qobuz logo Why buy on Qobuz...

On sale now...

The Studio Albums 2009 – 2018

Mark Knopfler

Money For Nothing

Dire Straits

Money For Nothing Dire Straits

Brothers In Arms

Dire Straits

Brothers In Arms Dire Straits

Live 1978 - 1992

Dire Straits

Live 1978 - 1992 Dire Straits
More on Qobuz
By Third World

96 Degrees In The Shade

Third World

Reggae Ambassadors: 20th Anniversary Collection

Third World

More Work to Be Done

Third World

More Work to Be Done Third World

Journey To Addis

Third World

Journey To Addis Third World

1865 (96 Degrees In The Shade) [Re-Recorded] [Acapella] - Single

Third World

You may also like...

After Hours (Explicit)

The Weeknd

Nameless

Dominique Fils-Aimé

Nameless Dominique Fils-Aimé

Starboy (Explicit Version)

The Weeknd

Qobuz Sessions at SXSW

Yazmin Lacey

Qobuz Sessions at SXSW Yazmin Lacey

The Age of Pleasure

Janelle Monáe

The Age of Pleasure Janelle Monáe