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Following years of buildup and a whopping eight singles, Ava Max finally delivered her first official studio full-length, Heaven & Hell. Well worth the extended promotion, the album is a masterful pop debut, one of those might-as-well-be-a greatest-hits collections like Lady Gaga's The Fame, Dua Lipa's self-titled LP, or Katy Perry's One of the Boys. Indeed, Max is a kindred spirit with those hitmakers, both in vocal delivery and her knack for picking out an effective earworm, of which there is an embarrassing abundance on Heaven & Hell. Thematically divided into those two titular sides, the album takes that well-worn dichotomy and splits the track list between energetic bops and moodier -- but no less catchy -- doses of dark pop, all bound together by primary producer Cirkut (Marina, Katy Perry, Kim Petras). Opening with the swirling electronic "H.E.A.V.E.N.," the first half features Max's high-energy empowerment anthem "Kings & Queens"; the sleek, bass-driven "Naked"; the bouncy disco-funk "OMG What's Happening"; and "Tattoo," which sounds like a 2010 time-warp collaboration between Perry and Carly Rae Jepsen. Although every song is a potential hit, "Born to the Night" is a standout, a blissful dose of shimmering synths and '80s-inspired groove that evokes similar moments on Gaga's Born This Way. On the shadowy side of things, Max sheds her wide-eyed and lovelorn optimism, erecting protective barriers and revealing a sharp set of claws. Demanding better treatment from a lackluster lover, she reminds, "I'm not a bite/I'm a five course meal" on the cautionary "Take You to Hell." Later, on the sly kiss-off "Who's Laughing Now," she rides a Clean Bandit/Ace of Base island groove into the sunset, laughing mischievously as the person who wronged her is left in the dust. Pulsing mainstream hits "So Am I," "Salt," and global smash "Sweet but Psycho" also occupy this side, but it's the slow-burning "Belladonna" that really digs in its teeth, a menacing synth-washed warning that equates Max with the deadly nightshade. There's not a moment wasted over the course of these 15 tracks, and she is clever enough to balance the immediate jams with satisfying deep cuts like "Born to the Night" and "Belladonna," providing a break from the action and intensity with earworms that are no less effective. Heaven & Hell is an expertly crafted gem, showcasing the young hitmaker's burgeoning star power, relatable personality, and sonic range.
© Neil Z. Yeung /TiVo
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Henry Walter, Writer - John Hanes, Engineer, MixingEngineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Thomas Eriksen, Writer - Cirkut, Producer, Engineer, Programmer, Instruments, VocalProducer - Jonas Blue, Producer - Madison Love, Writer - Earwulf, Producer - Tia Scola, Writer - Ava Max, MainArtist - Aleksej Evgenevich Potekhin, Writer - Amanda Ava Koci, Writer - Serge Zhukov, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Cirkut, Producer, Programmer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Bruce Roberts, Writer - Henry Walter, Keyboards, Programmer, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Nadir Khayat, Writer - Desmond Child, Writer - Redone, Producer, Programmer - Mimoza Blinsson, Writer - Brett McLaughlin, Writer - Cirkut, Producer, Programmer - Hillary Bernstein, Writer - Jakke Erixson, Writer - Madison Love, Writer - Ava Max, Vocals, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Bonnie McKee, Writer - Cirkut, Producer, Programmer - Diederik van Elsas, Writer - Parrish Warrington, Writer - Jessie Eden Malakouti, Writer - Trackside, Producer, Programmer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Jacob Kasher Hindlin, Writer - Cirkut, Producer, Programmer - Elof Loelv, Writer - Charlie Puth, Writer - Andreas Haukeland, Writer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Jason Gill, Writer - Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Rollo, Writer - Hank Solo, Producer - Cirkut, Producer, Programmer - Sorana Pacurar, Writer - Ava Max, Producer, MainArtist - Amanda Ava Koci, Vocals, Writer - Henri Antero Salonen, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Shellback, Producer, Drums, Acoustic Guitar, Keyboards, Programmer, Writer - Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Cirkut, Producer, Programmer - Tove Lo, Writer - Jakob Jerlström, Writer - Ludvig Söderberg, Writer - Madison Love, Writer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer - A Strut, Producer, Keyboards, Programmer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Thomas Eriksen, Writer - Rollo, Writer - Cirkut, Producer, Programmer - Madison Love, Writer - Earwulf, Producer, Programmer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer - Peter Shilling, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Thomas Eriksen, Writer - Cirkut, Producer, Programmer, Instruments - Madison Love, Writer - Ava Max, MainArtist - James Lavigne, Writer - Amanda Ava Koci, Vocals, Writer - Sam Denison Martin, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2019 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Serban Ghenea, Mixer - Rollo, Writer - Cirkut, Producer, Masterer, Programmer - Victor Thell, Writer - Maria Jane Smith, Writer - Madison Love, Writer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer - Khristian Araneda, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Cirkut, Producer, Mixer, Programmer, Whistle - Noonie Bao, Writer, Background Vocals - Linus Wiklund, Writer - Mans Wredenberg, Writer - Lotus IV, Producer, Programmer - Madison Love, Writer - Ava Max, Keyboards, MainArtist - Amanda Ava Koci, Vocals, Writer - Nili Harary, AAndRAdministrator
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Cirkut, Producer, Programmer - Elof Loelv, Writer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Christoph Bauss, Writer - Timofei Crudu, Writer - Cirkut, Producer, Programmer - Sam Gray, Writer - Jim Lavigne, Writer - Jonas Becker, Writer - Fridolin Walcher, Additional Production, Writer - Sorana Pacurar, Writer - Madison Love, Writer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2020 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Cirkut, Producer, Programmer - Victor Thell, Writer - Maria Jane Smith, Writer - Ava Max, MainArtist - Roland Spreckley, Writer - Amanda Ava Koci, Vocals, Writer - Gigi Grombacher, Writer - Itai Schwartz, Engineer - Martin Sue, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2019 Atlantic Records Group LLC
Nicole Morier, Writer - Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Autumn Rowe, Writer - Cirkut, Producer, Mixer, Programmer, Recorded by - Madison Love, Writer - Ava Max, MainArtist - Amanda Ava Koci, Vocals, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2019 Atlantic Records Group LLC
Henry Walter, Writer - John Hanes, Engineer - Chris Gehringer, Masterer - Serban Ghenea, Mixer - Cirkut, Producer, Programmer, Performance - William Lobban Bean, Writer - Andreas Haukeland, Writer - Madison Love, Writer - Ava Max, Vocals, MainArtist - Amanda Ava Koci, Writer
Atlantic Records, © 2020 Artist Partner Group, Inc. ℗ 2018 Atlantic Records Group LLC
Album review
Following years of buildup and a whopping eight singles, Ava Max finally delivered her first official studio full-length, Heaven & Hell. Well worth the extended promotion, the album is a masterful pop debut, one of those might-as-well-be-a greatest-hits collections like Lady Gaga's The Fame, Dua Lipa's self-titled LP, or Katy Perry's One of the Boys. Indeed, Max is a kindred spirit with those hitmakers, both in vocal delivery and her knack for picking out an effective earworm, of which there is an embarrassing abundance on Heaven & Hell. Thematically divided into those two titular sides, the album takes that well-worn dichotomy and splits the track list between energetic bops and moodier -- but no less catchy -- doses of dark pop, all bound together by primary producer Cirkut (Marina, Katy Perry, Kim Petras). Opening with the swirling electronic "H.E.A.V.E.N.," the first half features Max's high-energy empowerment anthem "Kings & Queens"; the sleek, bass-driven "Naked"; the bouncy disco-funk "OMG What's Happening"; and "Tattoo," which sounds like a 2010 time-warp collaboration between Perry and Carly Rae Jepsen. Although every song is a potential hit, "Born to the Night" is a standout, a blissful dose of shimmering synths and '80s-inspired groove that evokes similar moments on Gaga's Born This Way. On the shadowy side of things, Max sheds her wide-eyed and lovelorn optimism, erecting protective barriers and revealing a sharp set of claws. Demanding better treatment from a lackluster lover, she reminds, "I'm not a bite/I'm a five course meal" on the cautionary "Take You to Hell." Later, on the sly kiss-off "Who's Laughing Now," she rides a Clean Bandit/Ace of Base island groove into the sunset, laughing mischievously as the person who wronged her is left in the dust. Pulsing mainstream hits "So Am I," "Salt," and global smash "Sweet but Psycho" also occupy this side, but it's the slow-burning "Belladonna" that really digs in its teeth, a menacing synth-washed warning that equates Max with the deadly nightshade. There's not a moment wasted over the course of these 15 tracks, and she is clever enough to balance the immediate jams with satisfying deep cuts like "Born to the Night" and "Belladonna," providing a break from the action and intensity with earworms that are no less effective. Heaven & Hell is an expertly crafted gem, showcasing the young hitmaker's burgeoning star power, relatable personality, and sonic range.
© Neil Z. Yeung /TiVo
About the album
- 1 disc(s) - 16 track(s)
- Total length: 00:47:39
- Main artists: Ava Max
- Label: Atlantic Records
- Genre: Pop/Rock Pop
Atlantic Records, © 2020 Artist Partner Group, Inc. Atlantic Records, ℗ 2020 Artist Partner Group, Inc.
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