Vale

Black Veil Brides

explicit

Released on 2018-01-12 by Lava Music - Republic Records
Main artists: Black Veil Brides
Genre: Rock

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Like most bands that have everything going for them, Black Veil Brides hasn’t been earning unanimous support since its first beats in 2006. This fifth album shouldn’t make a big difference, but it doesn’t really matter since it should sell like hot cakes, even more than the previous ones. If the whole sounds like what we called power metal not so long ago, and that we label as modern rock almost everywhere, the most relevant label would rather be “heavy pop”. On the fourth album, Black Veil Brides (or IV for some), BVB admittedly push the boundaries a little too far by recruiting Bob Rock, producer of the golden age of Mötley Crüe (their main and admitted reference) and most of all of the extremely famous “Black Album” from Metallica. And we know that the concerned party is unparalleled when it comes to making the most obscure hardcore band bankable. The result was a much too consensual album and above all infinitely too distant from the metalcore roots of the band, or rather the roots of its founder, singer Andy Biersack.

With Vale, BVB doesn’t completely go back to its roots, or even to its very (too?) ambitious third album, the conceptual Wretched and Divine: The Story of the Wild Ones, but it strikes a happy medium by taking a tougher stance while creating melodies that couldn’t be more consensual. They were inspired to renew contacts with John Feldmann, who officiated on Wretched and Divine..., but also on the works of Disturbed, Papa Roach, The Used, Goldfinger and Blink 182, when he doesn’t compose for Good Charlotte, Hilary Duff and Beartooth... It’s mostly him who helped the singer on his solo album released under the pseudonym Andy Black. Helped by BVB’s soloist, Jake Pitts, Feldmann highlighted the rather pop writing (in which he took part) of most of the titles while developing a decidedly heavy sound. Listening to Vale, you’ll think as much of Nickelback (“Wake Up”, “Our Destiny”) as of Avenged Sevenfold (“The Outsider”, “My Vow”), even if the goal here is rather to seduce the youth who never heard of these “old bands”. You’ll remember in passing the rather similar approach, and rather successful, of the emo wave of My Chemical Romance and Fall Out Boy, especially since some members from those two bands came to help Biersack on his solo album. Just as the latter managed to convince a very young audience to go from Britney Spears and Beyoncé to rockier and more “guitar-oriented” music, BVB has every chance to be one of the frontrunners of a heavy movement more in line with the teens’ sensibilities. It’s an elixir of youth that has however little chance to find the right echo within the metal rearguard. ©JPS/Qobuz

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Vale

Black Veil Brides

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Incipiens Ad Finem

00:00:21

JOHN FELDMANN, Producer, Recording Producer - Matt Pauling, Producer, Editor, Engineer, Additional Producer, StudioPersonnel - Black Veil Brides, MainArtist - Andy Biersack, Vocals, AssociatedPerformer, ComposerLyricist - Ashley Purdy, AssociatedPerformer, Bass (Vocal) - Jake Pitts, Producer, Guitar, Co-Producer, AssociatedPerformer - Jinxx, Guitar, Strings, AssociatedPerformer - Zakk Cervini, Producer, Mixer, Editor, Engineer, Additional Producer, StudioPersonnel - Christian Coma, Drums, AssociatedPerformer