Thirty years after its release, My Bloody Valentine's "Loveless" remains the craziest album of the 90s. This electric monument in the form of a wall of sound was a product of Kevin Shields' deranged mind. It turned the history of rock upside down and remains a major source of inspiration for many musicians from all walks of life.

“Every time I listen to it, I hear different things in it. It’s like listening to wildlife or whales or something. It has its own space and time.” Years after the release of My Bloody Valentine's second cult album, Colm Ó Cíosóig, the group's drummer, perfectly describes the feelings of all those who still cherish this legendary record... Behind this masterpiece, which came out in November 1991, there stood a musician/producer who was just as important as other mad scientists of rock history like Phil Spector or Brian WilsonKevin Shields. Not long before this record arrived, the Scots of The Jesus & Mary Chain had invented a kind of surfer noise pop with a retro touch. My Bloody Valentine offered the most avant-garde and experimental version of that sound, which eventually resulted in a trend called shoegaze. With Ó Cíosóig on drums, Deb Googe on bass and Bilinda Butcher on vocals and guitar, Shields initially embarked on a kind of noise rock which was heavily influenced by landmark American noise outfits such as Sonic YouthDinosaur Jr. and Hüsker Dü. Signed by Creation RecordsAlan McGee's label which had released the Mary Chain's first single (Upside Down) in 1984, My Bloody Valentine laid its sonic foundations on debut album Isn't Anything which was released in late 1988. Their wall of sound was already solid, but its dreamier, wilder aspect would only really come out on the next two EPs, Glider (1990) and Tremolo (1991). On the masterpiece Loveless, that side of things was turned up a notch.