The result? Eleven fine-tuned tracks with Jamie Hewlett and his team. Here, Blur’s leader avoids surrounding himself too much. The record Humanz, released a year earlier, was flooded with a good fifteen featuring artists including Pusha T, Benjamine Clemantine and Peven Everett.
The Now Now does the opposite. Where Humanz is hip-hop, collective and extroverted, The Now Now is pop, intimate and melancholic (see Fire Flies). This sixth opus has the amplitude of an outdoor, off-screen, out-of-studio design, all the while maintaining a good dose of self-reflection. He now surrounds himself with the crème de la crème (well-beaten but far from being out of date): George Benson (on guitar on Humility), Snoop Dogg and Jamie Principle (in Hollywood). He’s halved the number of his tracks and moved away from crossover genres (funk-dub-reggae-dance) towards a retro-futuristic groove. Albarn confirms, as if that’s even necessary, that he still has a lot to say.
Gorillaz - Humility (Official Video)
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