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Cassidy|Split Personality

Split Personality

Cassidy

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The decision to make the R. Kelly-assisted "Hotel" the first single off Split Personality made it clear that Cassidy -- or, in reality, his handlers -- wanted to play up his chameleonic nature and fresh-faced image as soon as possible. This was a gamble that landed him in the Top Ten. A track as soft and smooth as Nick Cannon's "Gigolo" (also featuring Kelly), in addition to being thematically interchangeable with Chingy's more recent "Holidae In," "Hotel" did not seem to be an apt debut single for the MC who slew Freeway in battle and tore up a couple verses on mentor/producer Swizz Beatz's G.H.E.T.T.O. Stories. Nonetheless, the track's success diversified the anticipation for the debut album, though those amped for more of the hard material might've been turned off by the exposure-swelling sop to the ladies. Cassidy's different approaches are even more pronounced as the album plays out. Divided into thirds, Split Personality begins with Cassidy's softer, more flirtatious side, and then slides into the harder-hitting material for the latter two-thirds. This set-up is a convenience to listeners who want their Cassidy in a specific mode. The problem is that the MC is much more effective when donning his battle-tested side; as a result, the majority of that first third is filled out with moments that, on the average rap record, would fall by the wayside -- tracks like "Make U Scream" and the redundant "Hotel"-alike "Get No Better" ("Mmm mmm mmm, with ya sexy self/Go to my hotel and undress yourself") typically show up when an album is winding down, not when it's supposed to be gathering steam. On the rest of the album, it doesn't seem like Cassidy's playing a role so much, and the quality level improves because of it. It shows how formidable he can be, even if he's not ready to rank with his top-tier elders. As the first release from Swizz Beats' J-supported Full Surface, the album is a minor disappointment while simultaneously showing promise.

© Andy Kellman /TiVo

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Split Personality

Cassidy

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1
My Interpretation
Cassidy
00:03:08

Larry Phillabaum, Recording Engineer - Larry Phillabaum, Mixing Engineer - Barry Reese, Composer - Barry Reese, Lyricist - J. Reigart, Composer - J. Reigart, Lyricist - Felli Fel, Producer - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

2
Hotel
Cassidy featuring R. Kelly
00:04:07

Swizz Beatz, Producer - Nile Rodgers, Composer - Nile Rodgers, Lyricist - Jason Mlodzinski, Recording Engineer - Donnie Lyle, Guitar - Cassidy featuring R. Kelly, Performer - Siete, Guitar - Bernard Edwards, Composer - Bernard Edwards, Lyricist - K. Dean, Composer - K. Dean, Lyricist - Chris Theis, Mixing Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Ian Mereness, Recording Engineer - R. Kelly, Composer - R. Kelly, Lyricist

(P) 2003 RCA Records, a division of Sony Music Entertainment

3
Lipstick
Cassidy
00:03:45

Larry Phillabaum, Recording Engineer - Larry Phillabaum, Mixing Engineer - Larry Phillabaum, Acoustic Bass - Barry Reese, Composer - Barry Reese, Lyricist - Phalon Alexander, Composer - Phalon Alexander, Lyricist - Jason Rome, Recording Engineer - Cassidy featuring Jazze Pha, Performer - Siete, Guitar - Swizz Beatz, Producer - K. Dean, Composer - K. Dean, Lyricist

(P) 2004 BMG Music, a unit of BMG Music

4
Get No Better
Cassidy featuring Mashonda
00:03:54

Harold Lilly, Composer - Harold Lilly, Lyricist - Chris Theis, Mixing Engineer - Chris Theis, Recording Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Cassidy featuring Mashonda, Performer - Siete, Guitar - Swizz Beatz, Producer - K. Dean, Composer - K. Dean, Lyricist - Mashonda Tifrere-Dean, Composer - Mashonda Tifrere-Dean, Lyricist

(P) 2004 Sony Music Entertainment

5
Make U Scream
Cassidy
00:04:03

Swizz Beatz, Producer - George Clinton, Jr., Composer - George Clinton, Jr., Lyricist - Cassidy featuring Snoop Dogg, Performer - William Earl Collins, Composer - William Earl Collins, Lyricist - K. Dean, Composer - K. Dean, Lyricist - Larry Phillabaum, Recording Engineer - Chris Theis, Mixing Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Calvin Broadus, Composer - Calvin Broadus, Lyricist - Nomad, Recording Engineer - Gary Lee Cooper, Composer - Gary Lee Cooper, Lyricist

(P) 2004 BMG Music, a unit of BMG Music

6
SKIT: Tha Problem
Cassidy
00:01:18

Not Applicable, Composer - Not Applicable, Lyricist - Swizz Beatz, Producer - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

7
Tha Problem (Dirty)
Cassidy
00:03:50

Swizz Beatz, Producer - Jim Carvana, Recording Engineer - Norman Rogers, Composer - Norman Rogers, Lyricist - K. Dean, Composer - K. Dean, Lyricist - Carl Ridenhour, Composer - Carl Ridenhour, Lyricist - William Drayton, Composer - William Drayton, Lyricist - Chris Theis, Mixing Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Cassidy, Performer

(P) 2003 BMG Music, a unit of BMG Music

8
Pop That Cannon
Cassidy featuring Styles P
00:04:10

Cassidy featuring Styles P, Performer - Larry Phillabaum, Recording Engineer - Larry Phillabaum, Mixing Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Swizz Beatz, Producer - K. Dean, Composer - K. Dean, Lyricist - D. Styles, Composer - D. Styles, Lyricist

(P) 2004 BMG Music, a unit of BMG Music

9
Blood Pressure (Dirty)
Cassidy
00:03:32

Larry Phillabaum, Mixing Engineer - Larry Phillabaum, Recording Engineer - Larry Phillabaum, Guitar - Barry Reese, Composer - Barry Reese, Lyricist - J. Brown, Composer - J. Brown, Lyricist - J. Brown, Producer - Rich Keller, Guitar - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

10
Can I Talk To You (Street Mix)
Cassidy
00:04:26

Cassidy featuring Jadakiss, Performer - Jeffrey Phillips, Composer - Jeffrey Phillips, Lyricist - Steve Conover, Recording Engineer - Chris Theis, Mixing Engineer - V. Flowers, Producer - Barry Reese, Composer - Barry Reese, Lyricist

(P) 2004 BMG Music, a unit of BMG Music

11
SKIT: Real Talk
Cassidy
00:01:05

Not Applicable, Composer - Not Applicable, Lyricist - Swizz Beatz, Producer - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

12
Real Talk
Cassidy
00:04:36

Nottz, Producer - Larry Phillabaum, Mixing Engineer - Larry Phillabaum, Recording Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Dee, Vocal - Wah, Vocal - D. Lamb, Composer - D. Lamb, Lyricist - Curtis Mayfield, Composer - Curtis Mayfield, Lyricist - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

13
Husslin'
Cassidy
00:03:13

Larry Phillabaum, Mixing Engineer - Larry Phillabaum, Recording Engineer - Mac Dermott, Composer - Mac Dermott, Lyricist - Ragni, Composer - Ragni, Lyricist - Barry Reese, Composer - Barry Reese, Lyricist - Rado, Composer - Rado, Lyricist - Swizz Beatz, Producer - K. Dean, Composer - K. Dean, Lyricist - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

14
I'm Hungry
Cassidy
00:03:53

Larry Phillabaum, Mixing Engineer - Larry Phillabaum, Recording Engineer - Rockwilder, Producer - Carl Ridenhour, Composer - Carl Ridenhour, Lyricist - Hank Shocklee, Composer - Hank Shocklee, Lyricist - Barry Reese, Composer - Barry Reese, Lyricist - D. Stinson, Composer - D. Stinson, Lyricist - K. Dean, Composer - K. Dean, Lyricist - Cassidy, Performer

(P) 2004 BMG Music, a unit of BMG Music

15
Around Tha World
Cassidy
00:04:14

Berry Gordy, Composer - Berry Gordy, Lyricist - Frederick Perren, Composer - Frederick Perren, Lyricist - Rhodanna Dumaurier, Vocal - Alphonso Mizell, Composer - Alphonso Mizell, Lyricist - Jason Rome, Recording Engineer - Q. Atkinson, Composer - Q. Atkinson, Lyricist - Larry Phillabaum, Mixing Engineer - Barry Reese, Composer - Barry Reese, Lyricist - Cassidy, Performer - Lussier, Composer - Lussier, Lyricist - Neo, Producer

(P) 2004 BMG Music, a unit of BMG Music

16
Hotel (Vacation) Remix
Cassidy featuring R. Kelly & Trina
00:05:46

Dave Junco, Recording Engineer - Swizz Beatz, Producer - Katrina Taylor, Composer - Katrina Taylor, Lyricist - Nile Rodgers, Composer - Nile Rodgers, Lyricist - Glen Marchese, Mixing Engineer - Terry Pender, Recording Engineer - Bernard Edwards, Composer - Bernard Edwards, Lyricist - K. Dean, Composer - K. Dean, Lyricist - Cassidy featuring R. Kelly & Trina, Performer - Barry Reese, Composer - Barry Reese, Lyricist - R. Kelly, Composer - R. Kelly, Lyricist

(P) 2004 BMG Music, a unit of BMG Music

Album review

The decision to make the R. Kelly-assisted "Hotel" the first single off Split Personality made it clear that Cassidy -- or, in reality, his handlers -- wanted to play up his chameleonic nature and fresh-faced image as soon as possible. This was a gamble that landed him in the Top Ten. A track as soft and smooth as Nick Cannon's "Gigolo" (also featuring Kelly), in addition to being thematically interchangeable with Chingy's more recent "Holidae In," "Hotel" did not seem to be an apt debut single for the MC who slew Freeway in battle and tore up a couple verses on mentor/producer Swizz Beatz's G.H.E.T.T.O. Stories. Nonetheless, the track's success diversified the anticipation for the debut album, though those amped for more of the hard material might've been turned off by the exposure-swelling sop to the ladies. Cassidy's different approaches are even more pronounced as the album plays out. Divided into thirds, Split Personality begins with Cassidy's softer, more flirtatious side, and then slides into the harder-hitting material for the latter two-thirds. This set-up is a convenience to listeners who want their Cassidy in a specific mode. The problem is that the MC is much more effective when donning his battle-tested side; as a result, the majority of that first third is filled out with moments that, on the average rap record, would fall by the wayside -- tracks like "Make U Scream" and the redundant "Hotel"-alike "Get No Better" ("Mmm mmm mmm, with ya sexy self/Go to my hotel and undress yourself") typically show up when an album is winding down, not when it's supposed to be gathering steam. On the rest of the album, it doesn't seem like Cassidy's playing a role so much, and the quality level improves because of it. It shows how formidable he can be, even if he's not ready to rank with his top-tier elders. As the first release from Swizz Beats' J-supported Full Surface, the album is a minor disappointment while simultaneously showing promise.

© Andy Kellman /TiVo

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