A resident of Hong Kong for several years, from where he has built Naxos into a global success story, Klaus Heymann, the most anti-conformist player in the world of classical records, is proudly celebrating his business's 30th birthday. We spoke to him!

Klaus Heymann, if you think back to the history of Naxos - what was the best thing which happened to your company from the beginning - what was the best and most enjoyable moment of the Naxos history?

One thing really stands out – at the beginning of the label retailers did not want to mix in "those budget CDs from Naxos" with the "wonderful full-price CDs" and therefore put the Naxos CD is into separate boxes and bins in the back of the shops. In due course, these separate displays developed into the powerful white Naxos walls in many shops which was of major importance in building the brand. The most enjoyable moment of the Naxos history was probably our first Grammy win -- we won three for our Songs of Innocence and Songs of Experience by William Bolcom.

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