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The Who|The Who Sell Out (Super Deluxe)

The Who Sell Out (Super Deluxe)

The Who

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It's a bit strange to think that an album that originally contained 13 tracks could be re-released in a collector's edition, or more precisely a Super Deluxe edition that boasts a hundred songs to get stuck into. But that is exactly what is on offer in this exceptional re-release of The Who's Sell Out, which is rich in surprises and other rare treats. When first released in 1967, the album shocked some audiences who didn't always understand quite what the group was trying to do. With advertising jingles interspersed between the tracks, the album feels more like a pirate radio broadcast emanating from The Boat That Rocked.


Offbeat, and adopting a somewhat sarcastic tone, The Who Sell Out was an amazing journey. Although it is not quite a concept album (as was Tommy, released in 1969), a connecting thread does run through it, and it enjoys a real sense of overall coherence. In particular, it was an opportunity for The Who to get more closely acquainted with psychedelia, a few months after the release of the Beatles' Sgt. Pepper's Lonely Hearts Club Band and Pink Floyd's Piper at the Gates of Dawn. The band go easy on powerful riffs, and put more of an emphasis on the pop side of things, bolstered with a smattering of hallucinogenics, but they manage to not lost in endless flights of fancy and lashings of echo and reverb. The Who Sell Out is very much an album of songs, and it contains some of the four-piece's most famous tracks, such as the magnificent I Can See for Miles, which nestles among other gems like the incredible opening number Armenia City in the Sky and Tattoo. The result is a daring, audacious and adventurous record, which has not always been given the credit it deserves. But over the years it has been rehabilitated, thanks in large part to a number of generous reissues.


This Super Deluxe edition is surely the ultimate version for any fan wishing to soak up even more of the work’s off-beam atmosphere, charged with British humour and very elegant writing. In addition to the album's mono and stereo mixes, we get a heap of bonus material like previously-unreleased versions of Pictures of Lilly (which was released at the time as a single) and of various songs recorded in studio sessions in 1967 and 1968... Most notably, there are 47 pieces which have never made it out of the archives until the present day, including 14 demos by Pete Townshend. It all adds up to a fitting tribute to an album that broke the mould, a kind of magical interlude flavoured with just the right amount of sarcasm. This record really highlights the songwriting talent of the guitarist, Townshend, who was then preparing for a sally into rock opera, but along the way he produced this seemingly-lightweight article, which in fact turned out to be a real masterpiece. © Chief Brody / Qobuz

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The Who Sell Out (Super Deluxe)

The Who

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1
Armenia City In The Sky (Mono Version)
00:03:46

The Who, MainArtist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer - John Keene, ComposerLyricist - Speedy Keen, Vocals, AssociatedPerformer

℗ 1967 Polydor Ltd. (UK)

2
Heinz Baked Beans (Mono Version)
00:00:58

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

3
Mary Anne With The Shaky Hand (Mono Version)
00:02:35

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

4
Odorono (Mono Version)
00:02:30

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

5
Tattoo (Mono Version)
00:02:48

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

6
Our Love Was (Mono Version)
00:03:23

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

7
I Can See For Miles (Mono Version)
00:04:07

John Entwistle, Bass Guitar, Additional Vocals, AssociatedPerformer - Keith Moon, Drums, Percussion, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, Additional Vocals, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer - Shel Talmy, Producer

℗ 1967 Polydor Ltd. (UK)

8
I Can't Reach You (Mono Version)
00:03:27

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

9
Medac (Mono Version)
00:00:56

John Entwistle, ComposerLyricist - The Who, MainArtist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

10
Relax (Mono Version)
00:02:38

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

11
Silas Stingy (Mono Version)
00:03:01

John Entwistle, ComposerLyricist - The Who, MainArtist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

12
Sunrise (Mono Version)
00:03:02

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

13
Rael (Pt.1 & Pt.2 / Track Records Run Out Groove / Mono Version)
00:05:48

The Who, MainArtist - Pete Townshend, ComposerLyricist - Not Applicable, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

14
Pictures Of Lily
00:02:45

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer - Chris Stamp, Producer

℗ 1967 Polydor Ltd. (UK)

15
Doctor, Doctor
00:03:01

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

16
The Last Time (2014 HD Version)
00:02:51

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist, ComposerLyricist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer

℗ 1987 Polydor Ltd. (UK)

17
Under My Thumb (2014 HD Version)
00:02:37

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - KEITH RICHARDS, ComposerLyricist - MICK JAGGER, ComposerLyricist - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer

℗ 1967 Polydor Ltd. (UK)

18
I Can See For Miles (Early Mono Mix)
00:04:03

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 2009 Polydor Ltd. (UK)

19
Mary Anne With The Shaky Hand (Original Version / 2014 HD Version)
00:03:19

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

20
Someone's Coming (US Single Mix / Mono Version)
00:02:31

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

21
Early Morning Cold Taxi (incl. Radio London News Bulletin Jingle)
00:02:59

Unknown, ComposerLyricist - The Who, MainArtist - Roger Daltrey, ComposerLyricist - Kit Lambert, Producer - Dave Langston, ComposerLyricist

℗ 1994 Polydor Ltd. (UK)

22
Jaguar (Incl. Extra Wonderful Radio London Jingle)
00:02:55

Unknown, ComposerLyricist - The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1994 Polydor Ltd. (UK)

23
Tattoo (Early Alternate Mix / Mono Version)
00:03:05

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 2020 Polydor Ltd. (UK)

24
Rael (Pt.1 & Pt.2 / Early "Talentmasters" Mix / Mono Version)
00:05:58

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 2020 Polydor Ltd. (UK)

25
Our Love Was (Take 12 Rejected Mono Mix)
00:03:24

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 2009 Polydor Ltd. (UK)

26
I Can See For Miles (Early Mono Version)
00:04:02

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 2009 Polydor Ltd. (UK)

27
Someone's Coming (UK Single Mix / Mono Version)
00:02:34

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

28
Magic Bus (US / UK Mono Version)
00:03:19

Keith Moon, Drums, Percussion, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Guitar, Synthesizer, Background Vocalist, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer - John Entwhistle, Bass Guitar, Background Vocalist, AssociatedPerformer

℗ 2018 Polydor Ltd. (UK)

29
Dr. Jekyll & Mr. Hyde (US Single Mix / Mono Version)
00:02:24

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1968 Polydor Ltd. (UK)

DISC 2

1
Armenia City In The Sky (Incl. Two Radio London Jingles)
00:03:50

Unknown, ComposerLyricist - The Who, MainArtist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer - John Keene, ComposerLyricist - Speedy Keen, Vocals, AssociatedPerformer

℗ 1967 Polydor Ltd. (UK)

2
Heinz Baked Beans (Incl. "More Music" Jingle)
00:01:00

John Entwistle, ComposerLyricist - Unknown, ComposerLyricist - The Who, MainArtist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

3
Mary Anne With The Shaky Hand (Acoustic / Incl. "Premier Drums Commercial" / Radio London Jingle)
00:02:34

John Entwistle, ComposerLyricist - Keith Moon, ComposerLyricist - Unknown, ComposerLyricist - The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

4
Odorono (Incl. Radio London "Smooth Sailing" Jingle)
00:02:35

Unknown, ComposerLyricist - The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

5
Tattoo (Incl. "Church Of Your Choice" Jingle)
00:02:54

Unknown, ComposerLyricist - The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

6
Our Love Was (Incl. "Pussycat, Speakeasy & Rotosound" Jingles)
00:03:25

John Entwistle, ComposerLyricist - Keith Moon, ComposerLyricist - Unknown, ComposerLyricist - The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

7
I Can See For Miles
00:04:10

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

8
I Can't Reach You (Incl. "Charles Atlas" Commercial)
00:03:31

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer - N/A, ComposerLyricist

℗ 1967 Polydor Ltd. (UK)

9
Medac
00:00:57

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

10
Relax
00:02:40

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

11
Silas Stingy
00:03:06

John Entwistle, Bass Guitar, AssociatedPerformer, ComposerLyricist - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

12
Sunrise
00:03:05

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer, ComposerLyricist - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

13
Rael (Pt.1 & Pt.2)
00:05:38

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1967 Polydor Ltd. (UK)

14
Rael Naïve (Full Coda)
00:01:37

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 2020 Polydor Ltd. (UK)

15
Mary Anne With The Shaky Hand (Mirasound Version)
00:03:25

The Who, MainArtist - Pete Townshend, ComposerLyricist - Kit Lambert, Producer

℗ 1995 Polydor Ltd. (UK)

16
Summertime Blues (Stereo Version / 2014 HD Version)
00:02:38

The Who, MainArtist - Eddie Cochran, ComposerLyricist - Kit Lambert, Producer - Jerry Capehart, ComposerLyricist

℗ 2009 Polydor Ltd. (UK)

17
Early Morning Cold Taxi
00:02:59

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer, ComposerLyricist - Kit Lambert, Producer - Dave Langston, ComposerLyricist

℗ 1994 Polydor Ltd. (UK)

18
Girl's Eyes
00:02:51

John Entwistle, Bass Guitar, AssociatedPerformer - Keith Moon, Drums, AssociatedPerformer, ComposerLyricist - The Who, MainArtist - Pete Townshend, Electric Guitar, AssociatedPerformer - Roger Daltrey, Vocals, AssociatedPerformer - Kit Lambert, Producer

℗ 1994 Polydor Ltd. (UK)

19
Coke After Coke (Stereo Version / 2014 HD Version)
00:01:08

Unknown, ComposerLyricist - The Who, MainArtist - Kit Lambert, Producer

℗ 1994 Polydor Ltd. (UK)

20
Things Go Better With Coke (Stereo Version / 2014 HD Version)
00:00:31

John Entwistle, ComposerLyricist - Keith Moon, ComposerLyricist - The Who, MainArtist - Kit Lambert, Producer

℗ 1995 Polydor Ltd. (UK)

21
In The Hall Of The Mountain King (Stereo Version / 2014 HD Version)
00:04:26

Edvard Grieg, Composer - The Who, Arranger, Work Arranger, MainArtist - Kit Lambert, Producer

℗ 1995 Polydor Ltd. (UK)

Album review

It's a bit strange to think that an album that originally contained 13 tracks could be re-released in a collector's edition, or more precisely a Super Deluxe edition that boasts a hundred songs to get stuck into. But that is exactly what is on offer in this exceptional re-release of The Who's Sell Out, which is rich in surprises and other rare treats. When first released in 1967, the album shocked some audiences who didn't always understand quite what the group was trying to do. With advertising jingles interspersed between the tracks, the album feels more like a pirate radio broadcast emanating from The Boat That Rocked.


Offbeat, and adopting a somewhat sarcastic tone, The Who Sell Out was an amazing journey. Although it is not quite a concept album (as was Tommy, released in 1969), a connecting thread does run through it, and it enjoys a real sense of overall coherence. In particular, it was an opportunity for The Who to get more closely acquainted with psychedelia, a few months after the release of the Beatles' Sgt. Pepper's Lonely Hearts Club Band and Pink Floyd's Piper at the Gates of Dawn. The band go easy on powerful riffs, and put more of an emphasis on the pop side of things, bolstered with a smattering of hallucinogenics, but they manage to not lost in endless flights of fancy and lashings of echo and reverb. The Who Sell Out is very much an album of songs, and it contains some of the four-piece's most famous tracks, such as the magnificent I Can See for Miles, which nestles among other gems like the incredible opening number Armenia City in the Sky and Tattoo. The result is a daring, audacious and adventurous record, which has not always been given the credit it deserves. But over the years it has been rehabilitated, thanks in large part to a number of generous reissues.


This Super Deluxe edition is surely the ultimate version for any fan wishing to soak up even more of the work’s off-beam atmosphere, charged with British humour and very elegant writing. In addition to the album's mono and stereo mixes, we get a heap of bonus material like previously-unreleased versions of Pictures of Lilly (which was released at the time as a single) and of various songs recorded in studio sessions in 1967 and 1968... Most notably, there are 47 pieces which have never made it out of the archives until the present day, including 14 demos by Pete Townshend. It all adds up to a fitting tribute to an album that broke the mould, a kind of magical interlude flavoured with just the right amount of sarcasm. This record really highlights the songwriting talent of the guitarist, Townshend, who was then preparing for a sally into rock opera, but along the way he produced this seemingly-lightweight article, which in fact turned out to be a real masterpiece. © Chief Brody / Qobuz

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