Lorem Ipsum (Arctic Anthem)

From the White Stripes to his time in the solo wilderness, Jack White has been foretelling the doom of a clapped-out rock'n'roll. The genius with a thousand projects has a new prophecy: rock is coming back. While we await its return, here's a look back at the White phenomenon.

“If punk was about getting rid of hippies, then I'm getting rid of grunge.” It was with this sentence from Damon Albarn in 1993 that England invaded the stage previously dominated by Nirvana and Seattle grunge. Britpop is deeply linked to politics and local identity and emerged just as Tony Blair and New Labour were entering the scene. English romanticism was once again becoming attractive compared to the American identity, which was considered too hollow in the UK. Make way for “Cool Britannia”.

In 1987, Nirvana was born: the most unexpected punk swerve of the end of the 20th century. A rocketing career, international hits, hordes of fans and a tragic epilogue for this worldwide phenomenon. And what if Kurt Cobain’s band was none other than the last band in the history of rock? The ultimate generational phenomenon of genre, if not its last myth.