Strange coincidence indeed. Following the blueprints of Jay-Z’s 4:44 and Beyoncé’s Lemonade, EVERYTHING IS LOVE is an album focused on the introspection of an extraordinary couple and the analysis of their celebrity.
Its nine tracks are both a celebration of black success and a sharp critique of today’s society. This album is also the symbol of reconciliation, a link between the two lovers who had been rumoured to be close to breaking up and who worked, both behind the scenes and publicly, to put their grievances and disputes behind them, using them to fuel their artistic aspirations.
In its form, Everything is Love falls within today’s norms, echoing them with lavish lifestyle and African-American honour. The couple once again edges towards the grandiose, sharp yet conscientious musical universe of Pharrell Williams, producer on “NICE” and “APESHIT”. Beyoncé’s pop range blends with Jay-Z’s more soul-jazz influences thanks in part to the work of Cool & Dre, particularly at ease orchestrating this genuine balancing act. More often on the forefront than her husband, Beyoncé drops a proper display of power, fiercely rapping on several tracks, playing with her image and pushing many boundaries. Jay-Z stands by his prestigious standing, at time lazily, but with a few flashes of genius, like on “FRIENDS” and “LOVEHAPPY”, on which he talks family and dynasty. With EVERYTHING IS LOVE, the Carters accomplish the feat of remaining untouchable and consistent with an intimate and contrasted project. The royal family is doing just fine.
THE CARTERS - APESHIT (Official Video)
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