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Neiked is a mainstream/D.I.Y. pop-making collective from Sweden. Originally the pseudonym for producer and songwriter Victor Rådström, it soon blossomed into a collaborative group responsible for global hits like 2016's "Sexual" featuring Dyo and 2021's "Better Days" with Mae Muller and Polo G. Their mastery of bright, hooky pop continued on the 2022 collaboration "I Just Called" with Anne-Marie and Latto and the 2023 track "You're Hired" with Ayra Starr. Known initially for his work with Swedish pop stars Miriam Bryant and Elin Bergman, Rådström branched out on his own in 2015 with the single "Cowboy." A mix of organic pop and electronica, it featured vocals from fellow Swede Thomas Stenström. The follow-up, "Sand & Lead," appeared in early 2016, with a third single, "Sexual," appearing a few months later. Featuring the vocal talents of London-based Dyo, "Sexual" peaked at number 32 on the Swedish singles chart, while also placing in the Irish, Norwegian, and U.K. charts. In 2017 the group dropped a new single, "Call Me," which featured the vocal talents of Mimi. Throughout 2018, Neiked issued a handful of singles including "Old School Love," a collaboration with Shy Nodi, and "How Did I Find You" with Miriam Bryant. The bulk of the collective's early singles were collated into 2019's full-length Best of Hard Drive. In 2021 Neiked collaborated with Mae Muller and Polo G on the track "Better Days," which cracked the Billboard 200 and charted throughout Europe. Their follow-up track, "I Just Called," was a three-way collaboration with British singer Anne-Marie and American rapper Latto that charted in the U.K. "You're Hired," featuring Nigeria's Ayra Starr, appeared in September 2023.
© Rich Wilson & James Christopher Monger /TiVo


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