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NLE Choppa

Memphis rapper NLE Choppa rose to fame almost overnight on the back of a viral hit and a charismatic social media presence. At just 16, he was fielding record deal offers from major labels, sometimes with advances in the millions. Ever the entrepreneur, he turned down the contracts, opting instead for a distribution deal that allowed him to keep the rights to his music. Eventually, he succumbed to the temptation to work with the majors, cutting a deal with Warner Records for his 2020 debut studio album, Top Shotta. His first mixtape, From Dark to Light, arrived the same year, and the 2022 mixtape Me vs. Me bridged the gap between his debut and 2023 follow-up studio LP Cottonwood 2. In 2024, the compilation release Certified collected all of NLE Choppa's certified hits. NLE Choppa was born Bryson Potts in 2002. Raised in a rough part of Memphis, Potts focused on basketball when growing up but began freestyling with friends at age 14. The following year, he decided to take his music to the next level, entering the studio and putting down raps inspired by Southern rappers like NBA Youngboy, Meek Mill, and Lil Wayne. He first went under the name YNR Choppa and released several tracks under that moniker. He soon switched over to using the name NLE Choppa, the NLE standing for his brand "No Love Entertainment." Along with other teenage rapper friends, he posted several videos, some gaining traction regionally. It was his January 2019 single, "Shotta Flow," that broke through worldwide, with an exciting and boisterous video accumulating tens of millions of views in a matter of months. From there, major-label interest began, but Choppa turned all offers down, keeping ownership of his songs. He spent most of 2019 releasing new singles, including installments like "I Don't Need No Help," "Shotta Flow 2," "Shotta Flow 3," and "Camelot." These culminated in his debut EP, Cottonwood, which arrived in November that year. In August 2020, now locked into a deal with Warner, NLE Choppa released his first proper studio album, Top Shotta. The record featured guest spots from Mulatto, Lil Baby, Roddy Ricch, and Chief Keef and immediately broke into Billboard charts. Just months later, he released his next project, From Dark to Light. The mixtape included material recorded prior to the release of Top Shotta as well as songs recorded weeks before the album's release. The newer material focused on newfound themes of spirituality and enlightenment, shifting gears considerably from the violence and struggle of previous albums. From Dark to Light featured cameos from Big Sean and Ink and debuted in Billboard's Top 200 charts at number 115. The following year, NLE Choppa teamed up with R&B vocalist Jhonni Blaze for the single "Toxic" and Polo G for "Jumpin'," and in early 2022 he released the Moneybagg Yo collaboration "Too Hot." The latter two tracks were included on his second mixtape, 2022's Me vs. Me, which also made it to the higher reaches of the charts and peaked at number 14. In April of that year, NLE began releasing songs in advance of his sophomore studio album, Cottonwood 2. The slow drip of singles included tracks like "In the U.K.," "Champions," and the Lil Wayne-featuring "Ain't Gonna Answer," and built anticipation for the upcoming record by lasting close to a year. Cottonwood 2 arrived in April 2023, and its cover art featured the rapper seated on top of his car in his neighborhood stomping grounds, surrounded by plaques for all of his gold and platinum records. The LP reached number 21 on the Billboard 200 and number 9 on the Top R&B/Hip-Hop Albums chart. Choppa kept the momentum going with the stand-alone hits "College Girls" and "C'mon Freestyle," as well as a steady stream of 2024-released, non-album projects like joint mixtape The Chosen Ones with DJ Booker, Shotta Flow Series, which collected all of his "Shotta Flow" tracks, and Certified, a compilation of all of his hits that had been certified gold, platinum, or multi-platinum.
© TiVo Staff /TiVo
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