Making atmospheric EDM, often with an emotional arc reflected in accompanying music videos, the Blaze is the duo of Guillaume and Jonathan Alric. The Alrics are cousins based in Paris, France. The project began when Jonathan was enrolled in film school in Brussels and asked Guillaume, who was making electronic music under the moniker Mayd Hubb, to help with music for a video he was shooting. Their debut single, "Virile," emerged in early 2016 as part of the Bromance Records compilation Homieland, Vol. 2. Featuring eerie, pitched-down vocals, its companion video garnered over a million views by the arrival of their first EP, Territory, in the first half of 2017. It was released by Animal63. The Blaze returned a year later with the single -- and video -- "Heaven" in early 2018. The track appeared on the duo's first full-length DANCEHALL, which arrived in September that year.
© Marcy Donelson /TiVo
© Marcy Donelson /TiVo
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Electronic - Released September 7, 2018 | Columbia
"You love art because it evokes emotions. I go to see films if I want to cry, to feel something. It's poetry." That's how The Blaze explained themselves to the press when they presented their video for Queens, one of the singles from the Parisian duo's first album, Dancehall. It was a hotly-anticipated album: after all, in scarcely a year, with two videos and four tracks, The Blaze shot from anonymity to being the new sensation of French electronic music. The video for their hit Territory, which clocked up millions of YouTube views, played at the Cannes Lions festival 2018 and cousins Guillaume and Jonathan Alric, along with Manu Barron, Brodinski's manager, boarded a flight to go and play at America's most prestigious festival, Coachella.On this first album-length release, The Blaze retain the same method: fine harmonies, a delicate house beat, a filtered voice that whispers in the ear in the style of Fritz Kalkbrenner, and reliably excellent, contemplative intros designed for the exposition sequences in their videos. That's how The Blaze built their brand, with their videos: cinematic short films of family scenes or outings with friends with jumpy camerawork that puts the viewer at the heart of the action, inspiring a kind of addiction to movement. With this ten-track panorama of an album, it's a safe bet that a lot more people will be getting hooked. © Smaël Bouaici/Qobuz
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