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Martha & The Vandellas - Watchout!

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Watchout!

Martha & The Vandellas

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It's usually presented as a given that, separated from the work of the Holland-Dozier-Holland songwriting team, Martha & the Vandellas were somewhat at sea. But H-D-H only had three songs on Watchout! -- albeit two of which were the hits that drove the album's sales -- and the group came off better than one could have hoped on the rest of the record. As a follow-up to Dance Party, Watchout! is usually thought of as less successful, with the H-D-H songs "Jimmy Mack" and "I'm Ready for Love" dominating. It's a little more complicated than that, however, because Watchout! is actually a very different kind of album, with ballads outnumbering the dance numbers. It's a chance to immerse oneself in the sensitive, reflective side of Martha & the Vandellas, and a very beautiful record, if not as exciting as its predecessor. Oh, to be sure, "Let This Day Be" isn't doing much more than filling up track space, but the rest is misplaced treasure from the Motown vaults, well worth hearing, and more than once. Holland-Dozier-Holland's "One Way Out" is similar to their earlier "Nowhere to Run" (and was later a single B-side), and the wrenchingly emotive "Keep It Up" (a forgotten Smokey Robinson number) shows off a more delicate side to the group's sound that was often overlooked. "Happiness Is Guaranteed" is the kind of anthemic ballad, with a big central melody, that one suspects was rejected for the Supremes; Martha Reeves and company do a wonderful job with it, even though it needed the more delicate lead vocal attentions of Diana Ross to have gotten heard more widely. "I'll Follow You," co-authored by ex-Moonglows leader Harvey Fuqua, is so sweet in its sensibilities beneath a driving beat that it's like listening to two songs in one (both of them very good). "Tell Me I'll Never Be Alone" is another oft-overlooked gem, and then there's the lost single off this album, "No More Tearstained Make Up," a slow, haunting, beautiful piece of female heartache set to music.
© Bruce Eder /TiVo

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Watchout!

Martha & The Vandellas

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1
I'm Ready For Love
Martha & The Vandellas
00:02:51

Lamont Dozier, Producer, ComposerLyricist - Eddie Holland, ComposerLyricist - Brian Holland, Producer, ComposerLyricist - Martha & The Vandellas, MainArtist - The Andantes, Background Vocalist, AssociatedPerformer

℗ 1966 UMG Recordings, Inc., Mit freundlicher Genehmigung: Universal Music International, a division of Universal Music GmbH

2
One Way Out (Album Version)
Martha & The Vandellas
00:02:24

Lamont Dozier, ComposerLyricist - Eddie Holland, ComposerLyricist - Brian Holland, ComposerLyricist - Martha & The Vandellas, MainArtist - Joe Hunter, Producer - Martha Reeves, Vocalist, AssociatedPerformer - Betty Kelly, Vocals, AssociatedPerformer - Rosalind Ashford, Vocals, AssociatedPerformer

℗ 1966 UMG Recordings, Inc., Mit freundlicher Genehmigung: Universal Music International, a division of Universal Music GmbH

3
Jimmy Mack
Martha & The Vandellas
00:02:43

Lamont Dozier, Producer, ComposerLyricist - Eddie Holland, ComposerLyricist - Brian Holland, Producer, ComposerLyricist - Martha & The Vandellas, MainArtist - The Andantes, Background Vocalist, AssociatedPerformer

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

4
Let This Day Be (Album Version (Stereo))
Martha & The Vandellas
00:02:30

Martha & The Vandellas, MainArtist - Frank Wilson, Producer, ComposerLyricist

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

5
Keep It Up (Album Version (Stereo))
Martha & The Vandellas
00:02:50

SMOKEY ROBINSON, Producer, ComposerLyricist - Martha & The Vandellas, MainArtist

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

6
Happiness Is Guaranteed (Album Version)
Martha Reeves & The Vandellas
00:02:23

Ivy Joe Hunter, Producer, ComposerLyricist - Kay Lewis, ComposerLyricist - Helen L. Lewis-Mastor, ComposerLyricist - Martha Reeves & The Vandellas, MainArtist

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

7
I'll Follow You (Album Version (Stereo))
Martha & The Vandellas
00:02:30

Johnny Bristol, Producer, ComposerLyricist - Martha & The Vandellas, MainArtist - HARVEY FUQUA, Producer, ComposerLyricist

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

8
No More Tearstained Make Up (Album Version (Stereo))
Martha & The Vandellas
00:02:15

SMOKEY ROBINSON, Producer, ComposerLyricist - Martha & The Vandellas, MainArtist

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

9
Go Ahead And Laugh (Stereo Single)
Martha & The Vandellas
00:02:45

Martha & The Vandellas, MainArtist - Ivy Joe Hunter, Producer, ComposerLyricist - William Mickey Stevenson, Producer, ComposerLyricist

℗ 1966 UMG Recordings, Inc.

10
What Am I Going To Do Without Your Love (Stereo Single)
Martha & The Vandellas
00:02:49

Sylvia Rose Moy, ComposerLyricist - Martha & The Vandellas, MainArtist - William Mickey Stevenson, Producer, ComposerLyricist

℗ 1966 UMG Recordings, Inc., Mit freundlicher Genehmigung: Universal Music International, a division of Universal Music GmbH

11
Tell Me I'll Never Be Alone (Album Version (Stereo))
Martha & The Vandellas
00:02:30

William Weatherspoon, Producer, ComposerLyricist - Leon Ware, ComposerLyricist - Martha & The Vandellas, MainArtist - James Dean, Producer, ComposerLyricist

℗ 1966 Motown Records, a Division of UMG Recordings, Inc.

12
He Doesn't Love Her Anymore
Martha & The Vandellas
00:02:58

Martha & The Vandellas, MainArtist - Ivy Joe Hunter, Producer, ComposerLyricist

℗ 1966 UMG Recordings, Inc.

Album Description

It's usually presented as a given that, separated from the work of the Holland-Dozier-Holland songwriting team, Martha & the Vandellas were somewhat at sea. But H-D-H only had three songs on Watchout! -- albeit two of which were the hits that drove the album's sales -- and the group came off better than one could have hoped on the rest of the record. As a follow-up to Dance Party, Watchout! is usually thought of as less successful, with the H-D-H songs "Jimmy Mack" and "I'm Ready for Love" dominating. It's a little more complicated than that, however, because Watchout! is actually a very different kind of album, with ballads outnumbering the dance numbers. It's a chance to immerse oneself in the sensitive, reflective side of Martha & the Vandellas, and a very beautiful record, if not as exciting as its predecessor. Oh, to be sure, "Let This Day Be" isn't doing much more than filling up track space, but the rest is misplaced treasure from the Motown vaults, well worth hearing, and more than once. Holland-Dozier-Holland's "One Way Out" is similar to their earlier "Nowhere to Run" (and was later a single B-side), and the wrenchingly emotive "Keep It Up" (a forgotten Smokey Robinson number) shows off a more delicate side to the group's sound that was often overlooked. "Happiness Is Guaranteed" is the kind of anthemic ballad, with a big central melody, that one suspects was rejected for the Supremes; Martha Reeves and company do a wonderful job with it, even though it needed the more delicate lead vocal attentions of Diana Ross to have gotten heard more widely. "I'll Follow You," co-authored by ex-Moonglows leader Harvey Fuqua, is so sweet in its sensibilities beneath a driving beat that it's like listening to two songs in one (both of them very good). "Tell Me I'll Never Be Alone" is another oft-overlooked gem, and then there's the lost single off this album, "No More Tearstained Make Up," a slow, haunting, beautiful piece of female heartache set to music.
© Bruce Eder /TiVo

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