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Rae Sremmurd, 3's a party

The brothers from Mississippi give us a whole heap of new tricks with their 3 new CD's...

By Aurélien Chapuis | Video of the Day | June 14, 2018

Since the childish “No Flex Zone”, the two brothers forming Rae Sremmurd joyfully surf on a wave of endless parties, postponed explosions and automatic creations. With the unexpected success of “Black Beatles”, number one in the charts, the duo are at the cliff edge before their very ambitious third album. Expectations are huge. Swae Lee and Slim Jxmmi don’t take the easy route with an album in three distinct parts: one shared and two solo asides. In reality, the division is less obvious, with the ghost of the band and of their mentor Mike Will still lingering on the entirety of the work, making the whole very cohesive. But each section has its own specific artistic direction, world and path. The balance is always perfect with 9 tracks in each part, everything is to the millimeter but in the excess. The shared segment is really the most successful, marking a new evolution in Rae Sremmurd’s sound architecture. More stripped-down and minimalist from the first step “Up in My Coccina”, their music goes straight to the point, carrying in its wake giants like The Weeknd, Future and Travis Scott. Swae Leed is always insolent in his placements and melodies, while Slim Jxmmi sharpens a voice full of small cracks, that are revealed more and more, giving it a new dimension. Between dissonant piano (“Buckets”) and renewed homage to Three 6 Mafia (“Powerglide”), these 9 first tracks are as innovative as calibrated to be put on a loop on a large scale. The defining moment is “Rock N Roll Hall of Fame”, in which Rae Sremmurd come back to their “Black Beatles” formula and really earn the status of Rock Stars. On the personal parts, the scope is much larger. Swae Lee carves the wake of his unstoppable “Unforgettable" with French Montana on his nine sections. Sometimes redundant, this formula, more pop, allows for a naive and sweet digression before ending on Slim Jxmmi’s moment, more raw and efficient. Inviting Zoe Kravitz, playing against type alongside the violence of trapper Trouble, the last ensemble is more loaded and introspective. Slim Jxmmi even becomes more captivating on quieter tracks such as “Changed Up” or “Keep God First”. Rae Sremmurd steers clear of the pitfall of the extremely long third album with a strong direction, a perfect balance and extreme heights of creativity.


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