The decision to award a Qobuzism is made unanimously by the Qobuz team. In most cases, a Qobuzism is given to a “crossover” album in the best sense of the term, in that it will speak to all of our users.
By awarding a Qobuzism, we aim to draw attention to standout albums across a wide range of genres. In theory a Qobuzism is intended to alert you to an artist’s debut which has ventured into unexplored territory; but albums which merit this distinction can, in practice, come from anywhere! In each instance Qobuz endorses the album entirely, working with the artist in order to give them the greatest exposure possible – both within and outside of Qobuz.
What we love is to give our Qobuz users the chance to discover recordings which are not necessarily what they would normally go for.